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VMI Automotive Industry Report Highlights 160% Growth in Mobile Video Ad Spend by Auto Advertisers


FREMONT, CA--Nov. 13, 2013: Vdopia, Inc., a global leader in mobile video and rich media advertising, today announced the launch of the Vdopia Mobile Insights (VMI) series with the release of the first report – Vol. 1.1 Automotive Industry. The report provides an in-depth analysis of how automotive advertisers have embraced mobile video advertising to target auto consumers.

Focusing on the US market, the 16-page report takes a detailed look at a broad spectrum of areas related to auto mobile advertising including demographics (age, gender, ethnicity), auto campaign objectives, type of vehicle advertised, targeting (geo, demo, behavioral) and advertiser type.

Key highlights of the report include:

160% growth in mobile video ad spend by auto advertisers* 251% growth in mobile video ad impressions for the auto category* Three-fold increase in the number of automotive campaigns* 17.5 million smartphone owners are likely to purchase a vehicle in the next 6 months 54% of the mobile auto audience is Gen Y - between the ages of 18-34 51% of mobile auto searches result in a purchase

* on Vdopia network in the past year

"The launch of the VMI series is a significant step for Vdopia, strengthening our position as an innovative thought leader when it comes to mobile video and rich media advertising," said Saurabh Bhatia, Founder and Chief Business Officer, Vdopia.

"Automotive brands have embraced mobile video advertising, fueling significant growth in overall ad spend. This report confirms that mobile continues to drive a variety of goals for auto marketers. From launching a new car to offering special deals to event promotion, mobile is transforming how auto marketers connect and engage with consumers."

"Overall, the report contains many valuable consumer insights that can be used by auto advertisers to increase ROI through mobile media."

The automotive industry is now the third largest vertical in terms of mobile ad spend on the Vdopia network.