The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Ford Fiesta Supports 24-Hour Stylist Magazine Challenge

PHOTO (select to view enlarged photo)

BRENTWOOD, UNITED KINGDOM – Nov 11, 2013: Ford Fiesta is supporting the staff of Stylist magazine as they aim to produce a complete edition in just 24 hours, live from central London.

A first for Stylist, the initiative is inspired by a Ford marketing campaign that encourages consumers to reveal what they might do over a 24-hour period with the new Ford Fiesta. Stylist magazine, the multi award-winning freemium women’s weekly, challenged itself to produce an entire issue in just 24 hours - using the Fiesta, Ford’s acclaimed supermini, to support the effort. The editorial team began this morning and 10.00am, Friday 8th November (GMT), with a planning meeting, before starting to create all the content for the weekly magazine within a 24-hour deadline of 10.00am, Saturday 9th November (GMT).

The new Ford Fiesta is supporting the Stylist team as they travel around London producing content for the magazine. Stylist have also re-located their entire team in a temporary glass-encased office at Regents Place, near Warren Street tube station, to make the event completely visible to the public.

Stylist magazine is a free women’s weekly magazine focussing on thoughtful journalism, fashion and beauty content, distributed every Wednesday at major commuter stations in 13 UK cities including London, Manchester, Birmingham, Leeds, Edinburgh and Glasgow. Stylist has an audited weekly distribution of 435,768*.

Readers are invited to participate at the event or the action can be watched live at the venue, via a dedicated microsite, and through the Ford UK and Stylist social media channels. The issue will be distributed on Wednesday 20thNovember.