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Commodore Leads Holden Sales in October


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MELBOURNE – Nov 7, 2013: Holden’s home-grown Commodore has posted 35 percent growth year-on-year in October with 3,315 sales this month, leading Holden to a strong overall result.

Holden sold 3,315 units of the VF Commodore sedan and Sportwagon last month, claiming the number three spot on the sales ladder. This is Commodore’s best sales result since September 2011 and proves there is still a big appetite for Australian cars among Australian buyers.

Holden sold 10,528 vehicles in October, representing a strong 11.4 percent market share with solid performances across a number of carlines. Captiva 5 and 7 SUV models and the hard-working Colorado and Colorado 7 LCVs also posted strong sales to back up Commodore’s success.

Holden Executive Director of Vehicle Sales, Service and Marketing, Philip Brook said the success of Commodore and the fact Holden sales were up 2.8 percent in October in a market that was down 3.1 percent was a fantastic result.

“Commodore continues to be a cornerstone of the Holden model line-up and its success this month is extremely pleasing. Being up 35 percent year-on-year shows the new VF is really striking a chord with buyers and there remains a very strong market for our locally built Commodore. A lot of people still want an Australian car,” said Mr Brook.

“The consistent feedback we receive that is that the VF Commodore is impressing customers with its build quality, refinement and world-class technology. We continue to see a rich model mix, too, with our SS V, SS V Redline and Calais V models selling very strongly. We’re still working to match the buyer demand for these models which is a nice problem to have.”

“Overall, it remains an incredibly competitive market but we’ve launched a lot of outstanding new and upgraded products this year and have more cars in more segments than ever before.

“This is reflected in our solid 11.4 percent market share this month and we’re confident we’re in a good position to capitalise on our success for the rest of the year and into 2014.”