Chevrolet, Buick, GMC, Cadillac dealers launch new online shopping site
Combines convenience of the Internet with personal service Enables consumers to choose how to get their next GM vehicle
DETROIT--Nov 6, 2013: Chevrolet, Buick, GMC and Cadillac dealers in the U.S. now have a new online retailing tool available for the growing number of new car buyers who want to use the Internet to shop for their next vehicle.
The new service, called “Shop-Click-Drive,” enables consumers to choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing, all online. The application is available 24 hours a day, seven days a week.
Every General Motors dealer in the U.S. now has the opportunity to feature “Shop-Click-Drive” on his or her dealership’s website. GM began piloting the program earlier this year, expanding the pilot over time to include dealers in eight states. Based on collaboration and dealer and consumer feedback during the pilot phase, GM has continued to evolve the opt-in program and is now offering the tool to all of its approximately 4,300 U.S. dealers.
“We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership,” said GM’s Kurt McNeil, vice president, U.S. Sales Operations. “We engaged dealers to help us develop ‘Shop-Click-Drive’ to address this need.”
“’Shop-Click-Drive’ is a cutting-edge digital service that no other automaker has today,” said Todd DeNooyer, general manager of DeNooyer Chevrolet in Kalamazoo, Mich., and a participant in the pilot phase. “It’s been a good partnership and has given us a tool to grow our business and reach out to new customers.”