Kia's digital destination provides an enriched experience across tablet, mobile and desktop devices
IRVINE, CA--Nov. 4, 2013: Kia Motors America (KMA), one of the fastest-growing car companies in the U.S. over the last five years, today announced the launch of the all-new Kia.com. Designed and built in partnership with Publicis Groupe's Denuo, the completely redesigned site offers a premium experience across tablet, mobile and desktop devices.
The transformation of Kia.com includes a 135 percent increase in viewing area for desktops, deeper-quality images, the incorporation of video and animations with enhanced storytelling to support the Kia brand and the capability to demonstrate vehicle features. Denuo worked to create a digital destination that integrates social media features while also including responsive design to assist in the research and buying experience. Consumers also can enjoy a user-friendly vehicle inventory module to search for available vehicles.
"With a diverse lineup of cars and CUVs that are more stylish, innovative and technologically advanced than ever before, we set out to develop a new way to showcase the Kia brand in the digital domain and establish a technological foundation for Kia.com's future growth," said David Schoonover, national manager of CRM & Digital Marketing, KMA. "Given Kia's advancements in quality and refinement, ensuring our digital properties present our products in a befitting manner is a priority for us, and Denuo successfully leveraged powerful storytelling methods to deepen engagement and loyalty while advancing Kia.com's ability to grow alongside our brand."
To experience Kia's new site, please visit Kia .