Honda U.S. Sales October 2013 - Honda Had a Great October: Civic sales up 32.1 percent over October 2012


honda civic
2013 Honda Civic

TORRANCE, CA--Nov. 1, 2013: American Honda Motor Co., Inc. today reported October 2013 U.S. total sales of 114,538 units, an increase of 7.1 percent compared with October 2012 (up 3.1 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,273,550, an increase of 8.5 percent. Honda Division October sales reached 100,242, an increase of 5.7 percent compared to last October. Acura Division posted sales of 14,296, an increase of 17.5 percent compared to October 2012.

Honda

CR-V surpasses the previous October record set in 2006, with sales of 22,554 up 11.6 percent from October 2012 Civic sales for October were the best since 2001 and up substantially over the previous year with an impressive 32.1 percent rise, posting sales of 27,328 Accord posted October sales of 25,162, with America's best-selling retail model handily passing the 300,000-unit mark for year-to-date, up 11.2 percent versus 2012

"Despite consumer uneasiness early in the month, real demand remains strong across the Honda brand and we remain on track to achieve number one retail sales this year for our core models: Civic, Accord, CR-V and Odyssey," said John Mendel, executive vice president of sales at American Honda. "With the all-new Accord Hybrid arriving at dealerships this week and a significantly updated Civic coming later in the year, we anticipate sales will continue to be hot even as the weather cools down heading into winter."

Acura

Acura posted October sales of 14,296, an increase of 17.5 percent compared to last October with Acura light trucks recording their best October since 2007 MDX sales set an October monthly record with 5,608 units, up 48.7 percent compared to last October RDX also set an October record with sales of 3,333, up 25.3 percent compared to last year RLX posted its best sales month since its release in March

"The poise and power of Acura's line of light trucks continues to win over an ever-increasing number of discerning SUV customers," said Jeff Conrad, vice president and general manager of Acura sales. "With MDX recording its best October since 2004 and RDX continuing to set sales records month over month, Acura has the strongest one two punch in the industry."

*The daily selling rate (DSR) is calculated with 27 days for October 2013 and 26 days for October 2012. Year-to-date, the DSR is calculated with 256 days for 2013 and 255 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.


PHOTO (select to view enlarged photo)

American Honda Vehicle Sales For October 2013


Month-to-Date


Year-to-Date



October

October

DSR**

MoM

October

October

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

114,538

106,973

3.1%

7.1%

1,273,550

1,173,431

8.5%

8.5%

   Total Car Sales 

62,354

58,993

1.8%

5.7%

698,276

644,642

8.3%

8.3%

   Total Truck Sales

52,184

47,980

4.7%

8.8%

575,274

528,789

8.8%

8.8%

      Honda Total Car Sales

57,013

53,306

3.0%

7.0%

640,770

582,271

10.0%

10.0%

      Honda Total Truck Sales

43,229

41,504

0.3%

4.2%

497,654

463,224

7.4%

7.4%

      Acura Total Car Sales

5,341

5,687

-9.6%

-6.1%

57,506

62,371

-7.8%

-7.8%

      Acura Total Truck Sales

8,955

6,476

33.2%

38.3%

77,620

65,565

18.4%

18.4%

Domestic Car Sales 

55,688

52,474

2.2%

6.1%

624,586

560,846

11.4%

11.4%

   Honda Division

52,388

48,385

4.3%

8.3%

586,254

523,780

11.9%

11.9%

   Acura Division

3,300

4,089

-22.3%

-19.3%

38,332

37,066

3.4%

3.4%

Domestic Truck Sales 

52,184

47,798

5.1%

9.2%

575,197

489,941

17.4%

17.4%

   Honda Division

43,229

41,322

0.7%

4.6%

497,577

424,376

17.2%

17.2%

   Acura Division

8,955

6,476

33.2%

38.3%

77,620

65,565

18.4%

18.4%

Import Car Sales

6,666

6,519

-1.5%

2.3%

73,690

83,796

-12.1%

-12.1%

   Honda Division

4,625

4,921

-9.5%

-6.0%

54,516

58,491

-6.8%

-6.8%

   Acura Division

2,041

1,598

23.0%

27.7%

19,174

25,305

-24.2%

-24.2%

Import Truck Sales

0

182

-100.0%

-100.0%

77

38,848

-99.8%

-99.8%

   Honda Division

0

182

-100.0%

-100.0%

77

38,848

-99.8%

-99.8%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

100,242

94,810

1.8%

5.7%

1,138,424

1,045,495

8.9%

8.9%

    Fit

3,735

3,773

-4.7%

-1.0%

44,756

42,351

5.7%

5.7%

        Memo:  Fit-EV

40

16

140.7%

150.0%

495

48

931.3%

931.3%

   Accord 

25,162

28,349

-14.5%

-11.2%

307,264

276,196

11.2%

11.2%

     Memo:  Accord PHEV

71

0

0.0%

0.0%

420

0

0.0%

0.0%

     Memo:  Accord FHEV

23

0

0.0%

0.0%

23

0

0.0%

0.0%

   Civic *

27,328

20,687

27.2%

32.1%

280,889

254,716

10.3%

10.3%

     Memo:  Civic Hybrid

1,158

453

146.2%

155.6%

5,976

6,114

-2.3%

-2.3%

   S2000

0

0

0.0%

0.0%

2

0

0.0%

0.0%

   Insight

463

251

77.6%

84.5%

3,982

5,298

-24.8%

-24.8%

   CR-Z

325

244

28.3%

33.2%

3,871

3,705

4.5%

4.5%

   FCX Clarity

0

2

-100.0%

-100.0%

6

5

20.0%

20.0%

   Odyssey  

8,968

9,712

-11.1%

-7.7%

107,479

107,536

-0.1%

-0.1%

   Crosstour 

1,266

1,763

-30.9%

-28.2%

14,173

16,758

-15.4%

-15.4%

   Pilot 

9,202

8,828

0.4%

4.2%

109,557

94,116

16.4%

16.4%

   CR-V *

22,554

20,205

7.5%

11.6%

251,636

233,586

7.7%

7.7%

   Element 

0

0

0.0%

0.0%

2

3

-33.3%

-33.3%

   Ridgeline

1,239

996

19.8%

24.4%

14,807

11,225

31.9%

31.9%

Acura Division Total

14,296

12,163

13.2%

17.5%

135,126

127,936

5.6%

5.6%

   TL 

1,295

2,560

-51.3%

-49.4%

21,057

29,408

-28.4%

-28.4%

   TSX

1,211

1,577

-26.1%

-23.2%

15,394

24,955

-38.3%

-38.3%

     Memo:  TSX Wagon

132

392

-67.6%

-66.3%

1,764

3,436

-48.7%

-48.7%

   ILX

2,005

1,529

26.3%

31.1%

17,275

7,658

125.6%

125.6%

     Memo:  ILX Hybrid

137

144

-8.4%

-4.9%

1,373

679

102.2%

102.2%

   RLX / RL

830

21

3706.0%

3852.4%

3,780

350

980.0%

980.0%

   MDX

5,608

3,771

43.2%

48.7%

40,411

42,417

-4.7%

-4.7%

   ZDX 

14

46

-70.7%

-69.6%

337

688

-51.0%

-51.0%

   RDX  

3,333

2,659

20.7%

25.3%

36,872

22,460

64.2%

64.2%

Selling Days

27

26



256

256








   *  Honda and Acura vehicles are made of domestic & global sourced parts.





 **  Daily Selling Rate



















Month to Date

Year-to-Date


October

October

DSR**

MoM

October

October

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.










Hybrid

2,177

1,092

92.0%

99.4%

15,645

15,796

-1.1%

-1.1%

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