AAM Showcases Its Aftermarket Axle and Driveshaft Components Built for OE at SEMA 2013
DETROIT--Oct. 31, 2013: AAM, a leading manufacturer of driveline and drivetrain systems and components for original equipment (OE) vehicles, will showcase its OE aftermarket replacement parts at the 2013 Specialty Equipment Market Association (SEMA) Trade Show November 5-8, 2013 at the Las Vegas Convention Center. In its debut appearance at SEMA, AAM will display its axle, driveshaft components and repair kits at the show in booth #36105. These component parts include ring and pinion gear sets, differential case assemblies, traction enhancing differentials, u-joints and weld yokes.
"AAM has nearly 20 years of experience manufacturing driveline and drivetrain systems and components for OE vehicles around the world," said Brian McPartlin, Executive Director, AAM Aftermarket. "Over this time, AAM has established a reputation for operational excellence and providing world class quality products in the automotive industry. When quality matters, customers of our aftermarket replacement parts should demand the original."
McPartlin says AAM aftermarket components are the same parts that are installed in the original equipment, which gives technicians confidence in knowing they can use a quality part that will fit properly the first time.
AAM has embarked on a new branding campaign unified under the tagline: "Demand the Original." The company will be implementing its identity change across all facets of its business with a new website, product packaging, and marketing materials.