LoJack Launches Fleet Referral Program For Car Dealerships To Meet Demands Of Growing Fleet Telematics Market
CANTON, MA--Oct. 30, 2013: LoJack Corporation , a provider of vehicle theft recovery and advanced fleet management solutions, today announced the launch of its Fleet Referral Program for auto dealerships. This new program, available immediately for all participating LoJack dealerships and the customers they serve, assists dealers in capitalizing on the growing fleet management market by incentivizing and supporting sales of LoJack Fleet Management Powered by TomTom.
According to recent industry analysis, the fleet market is currently estimated to be worth almost $11 billion. With a forecasted increase in global fleet size and new focus on optimized fleet operations, the industry is expected to grow to over $30 billion by 2018. In order to meet these growing demands, LoJack has recently expanded its internal team of fleet sales representatives to provide expert resources who understand the requirements of the fleet industry and how LoJack Fleet Management Powered by TomTom can help their business.
"We introduced LoJack Fleet Management to provide fleet managers with the business intelligence to drive improved operational efficiencies," said Hal Dewsnap, Senior Vice President and General Manager of U.S. Sales at LoJack. "Now, with our Fleet Referral Program, we are offering our dealer partners the incentives and tools they need to support their customers who own or manage a fleet."
To participate in the program, dealers simply need to inform their fleet customers about LoJack Fleet Management and enter an interested customer's contact information into a secure website administered by LoJack. A representative of LoJack will follow-up with the customer and will pay the dealer a referral fee for each LoJack Fleet Management subscription a customer purchases.
LoJack announced a strategic alliance with TomTom Business Solutions earlier this year to introduce an advanced fleet management offering. This powerful solution has provided LoJack customers with the opportunity to manage their fleets in a way that delivers lower operating costs while enhancing control over their fleets. LoJack Fleet Management accommodates fleets of all sizes, includes a customized web interface, comprehensive reporting capabilities, access to a mobile application for fleet managers and vehicle operators, and much more.
For more information about the LoJack Fleet Referral Program, please visit Fleet Referral .