New Concepts From Suzuki At The 2013 Tokyo Motor Show


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TOKYO – Oct 30, 2013: Suzuki Motor Corporation will display several concept exhibits at the 43rd Tokyo Motor Show 2013 (organised by the Japan Automobile Manufacturers Association) which will open to the public at Tokyo’s Big Sightbetween November 23 and December 1, 2013.

The theme of the Suzuki booth at this year’s show is: “Let’s Create a Brand New Story”. Suzuki recognises that the daily life of each and every customer is a story, and by adding something to each of those stories, the desire to create different, brand new ideas together with our customers, is put into the theme.

Based on the Suzuki slogan of “Small Cars for a Big Future”, the concept cars exhibited at the show offer cars that are currently in demand, cars that should be available in the near future, and cars for the more distant future. In order to build a Brand New Story that will add excitement and passion to the daily lives of customers around the world, the cars are packed with Suzuki’s attractive products and unique leading-edge technology.

In addition, the design of the Suzuki booth features an S-shaped border that depicts lightness and softness to an open construction that expresses a bright future. A wide panoramic screen measuring 3.6m x 40m is set at the back of the stage. Introduction videos of the concept cars will be streamed across the main stage to show the Brand New Story of Suzuki and its customers in a beautiful image, all of which were produced by movie director Shunji Iwai.

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