Carvana Puts Consumers in the Driver's Seat with Market Price Comparison Tool, FairCompare

carvana (select to view enlarged photo)

ATLANTA--Oct. 29, 2013: Launched in Atlanta in January 2013, Carvana – the first complete online auto retailer – is transforming the way consumers buy used cars, one step at a time. The company is breaking away from the previously antiquated car buying process by leveraging technology to put information and full control back into the consumer's hands. To further enhance transparency in the purchasing process, Carvana announces the launch of its market price comparison tool, FairCompare.

FairCompare allows consumers to evaluate the price of a Carvana vehicle side-by-side with comparable cars in their area based on average market price, make, model, year, package and mileage. Savings, on average translate to a $1,000 to $1,500, excluding documentation fees. The company leverages leading industry data to pull local vehicle information for an accurate and real-time market comparison. FairCompare provides consumers the calculation of savings versus market average as well as the ability to transition from shopping to buying a vehicle in a single click.

"Carvana was founded on the belief that by removing physical infrastructure from the car buying process, we could create real savings of time and money and give consumers the peace of mind of knowing they are getting a fair deal," explains Carvana President, Ernie Garcia. "Because we have a real cost structure benefit compared to dealerships, we want to make sure it is as easy as possible for our customers to compare Carvana vehicles to what else is out there. That is what FairCompare is all about."

Carvana utilizes technology to offer consumers the ability to control every part of the online purchase process – from 360-degree vehicle tours, to financing, verifications, trade-in, scheduling delivery and down payment. As an extension of the new market price comparison tool, Carvana has plans to develop a slate of transparency features aimed at giving consumers insight into interest rates and loan terms. All company-owned vehicles available on the site are Carvana Certified, which includes a 100-day or 4,189 mile bumper-to-bumper warranty and boosts the company's existing slate of customer benefits and premarket services, including a 7-day money back guarantee.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: