The All-New Maserati Quattroporte Demands To Be Driven In 'The Face'
LONDON – Oct 29, 2013: Last night, the all-new Maserati Quattroporte starred in the 5th episode of Sky Living’s exciting entertainment series “The Face”. The luxury four door saloon took centre stage as Naomi Campbell, alongside fellow supermodel mentors Caroline Winberg and Erin O’Connor, battled it out with their teams of aspiring models to produce the best online Maserati commercial.
The aim of the series, produced by Princess Productions and fronted by the stunning Naomi Campbell, is to find The Face - the girl who has what it takes to represent world-renowned make-up giant Max Factor. The three fashion icons Campbell, Winberg and O’Connor compete against each other with their teams in a series of real life fashion industry challenges for some of the world’s best known brands.
This week the client was luxury Italian car manufacturer Maserati, whose challenge for the teams was to shoot an online commercial for the all-new Maserati Quattroporte. With the Trident Marque’s flagship model representing style, elegance, technology and power, the brief was for the teams and the online campaign to embody and reflect all of these qualities in the performance.
The pressure was on as all three teams needed to impress guest judge Giulio Pastore, General Manager Maserati Europe, who had the ultimate decision on which Maserati Quattroporte commercial was the best and to be used online. After much deliberation, there was one clear winning team; team Naomi. Not surprisingly, with a mentor as stylish, elegant and powerful as world renowned supermodel Naomi Campbell, remaining team members Emma Holmes and Racquel Smith received invaluable advice and were pushed to their limits to represent such qualities in the commercial alongside the Maserati Quattroporte.
In the final edit of the commercial, wearing stunning couture dresses by Iris van Herpen, 17 year old student Emma Holmes from Kent and 22 year old, fierce and feisty Jamaican Racquel Smith, begin running faster and faster towards the luxury four door saloon, racing each other to reach it first as it ‘demands to be driven’.