New Range Rover Sport Set to Challenge 'Empty Quarter' Desert Crossing


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WHITLEY, UNITED KINGDOM - October 25, 2013: This coming week, Land Rover will attempt to set the fastest recorded time for a land vehicle crossing of the ‘Empty Quarter’ – one of the harshest and most challenging desert environments on the planet, using a standard production New Range Rover Sport.

In the days running up to the challenge last minute checks are being made, with the challenge vehicle being prepped at the start line in Wadi Adda Wasir, Saudi Arabia. The route will run from there towards the finish line on the border of the United Arab Emirates, a distance of over 1000km – further than the length of France.

The driver will be Moi Torrallardona, a 47 year-old Spanish off-road racer with extensive experience of the Dakar Rally, in which he competed for ten successive years with a best finish of 6th overall.

A dangerously arid climate with no reliable water sources and an ever-shifting terrain, the Empty Quarter in the Arabian Peninsula is one of the most treacherous terrains man and machine could face. The driving conditions will be incredibly harsh, with temperatures of over 50 degrees C in the day and towering sand dunes stretching 850ft into the air.

The New Range Rover Sport will be production-spec, challenging a terrain where usually only specialist sand vehicles are found. Moi will be exercising its breadth of capability to the limit in the process.

A full press release, selection of images from the challenge and b-roll will be available on the 4th November, with the challenge vehicle due to be displayed at the Dubai Motor Show on the 5th November. A short documentary of the record attempt will then follow.

Photography assets, including imagery captured at initial prep days at the Jaguar Land Rover Test Centre in Dubai, are available on request or to download at www.uk.media.landrover.com

Interview opportunities with driver Moi Torrallardona will be available on the 5th November at the Dubai Motor Show.

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