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Insignia Group Issued Patent for Configurator Technology and Process


buying a car (select to view enlarged photo)

ROCK HILL SC--Oct. 23, 2013: Insignia Group announced today the issuance of US Patent No. 8,566,714, which relates to Insignia's development software and process for building visual assets on vehicles. Insignia's invention supports the increasing demand within new car dealerships for presenting vehicle personalization [accessories] to customers at the point of car sale.

The patent is specific to Insignia's process and development software for creating configurable assets to appear on a base product. The software invention establishes a repeatable process of associating the asset to the base model and sub-models. This dynamic method is delivered across many unique parts and vehicles concurrently. The rapid application saves time, money and removes human error in managing catalog based data.

"Insignia is a leader and innovator in the vehicle personalization market space," says David Stringer, president of Insignia. "Protecting our technology allows us to capitalize on our efforts and bring even greater innovation to our industry."

Insignia Group services thousands of dealership personnel across its nationwide network of dealership affiliates. As released in January 2012, Toyota of Braintree exceeded $2.1 million dollars in accessory sales leveraging Insignia's technology and services. This represents the largest one-year sales volume of accessories on new cars in the 11 years of providing vehicle personalization software solutions and process training to dealerships.

"This achievement is a testament to our commitment in providing best-in-class technologies and services to our customers," said Mr. Stringer. "Every process we establish has a customer included and it's our customers which contribute to the continual growth in our product and services," he said.