"Color Manifesto": A Light Show for Renault Design
PARIS, FRANCE - October 22, 2013: Color Manifesto, from October 19, 2013 to January 19, 2014, at L’Atelier Renault on the Champs Elysées in Paris.
Six visions of the car, for today and tomorrow
L'Atelier Renault undergoes a metamorphosis to present the design renewal of Renault, from DeZir to Initiale Paris.
When Laurens van den Acker, Senior Vice-President, Corporate Design, joined Renault in 2010, he set out a new vision of the brand's future, based on the human life cycle. He presented a strategy in the form of a daisy, with each petal corresponding to a key moment in life (falling in love, being a couple, starting a family, etc.). For each petal, Renault has designed a car reflecting the needs of that specific stage in life.
L'Atelier Renault is enveloped in an exceptional sculpture of light made up of coloured LEDs, showcasing the six concept cars as part of an interactive dialogue with the architecture. Based on a dynamic scenography, the installation and its 750 LED tubes will evolve to reflect the time of day and the events taking place during the life of the exhibition.