Alfa Romeo Giulietta and MiTo Model Year 2014: The Passion is Rekindled
TURIN, ITALY - October 22, 2013: The new Giulietta Model Year 2014 and MiTo Model Year 2014 express the true values of the brand in their respective segments: Italian style, performance and engineering excellence for maximum driving satisfaction and total safety. Alfa Romeo cars have always been dedicated to those who expect a response that goes beyond the concept of 'useful means of transport' to cross over into that of the truest 'excitement'.
All this is wrapped up in one word at Alfa Romeo: Passion. This is the creative force that has guided the work of designers and engineers every day for over a century. It is that same passion that inflames its many fans around the world, from South Africa and Japan to Sri Lanka and Argentina. There are more than 350 Alfa Romeo clubs and more than 1 million fans registered on the official Alfa Romeo pages on Facebook. And that's not all. If you search for 'Alfa Romeo' on Google, it brings up over 64 million images.
These numbers confirm a genuine and shared passion that comes from an extraordinary technological and human heritage, a heritage that has contributed to writing some of the most important pages in automotive history and that is reinterpreted every time a new model is designed. The new Giulietta Model Year 2014 and MiTo MY 2014 are certainly no exception. These two cars have made a mark in their respective segments with their perfect alchemy of essential style, compact and powerful engines, the right power to weight ratio and pure Alfa Romeo technological features devoted to driving pleasure.
The Giulietta model has taken Alfa Romeo into the lead in an important segment in Europe, proving to everyone that 'powerful' can also be 'efficient', that 'elegant' can be 'comfortable' and that 'compact' can also be 'fun'. That's why the Giulietta has received no fewer than 22 awards and notched up a total of 224,000 sales since launch - in mid-2010 - to date. The model was on the list of 'top ten' best-selling cars in Italy throughout 2012.
The MiTo model was also enthusiastically welcomed by the public, and especially by a new generation of Alfisti, young customers, who were thus able to fulfil a dream: buy a sporty and safe car with distinctive style and technological content offered at an accessible price. At the same time, focus on fuel consumption and emissions, plus its dynamic qualities and compact size, made the MiTo model an attractive proposition for a more adult clientele in an automotive scenario that seems to reward the downsizing trend.
The new interpretations of the Giulietta and MiTo confirm the 'Alfa Romeo passion' that Orazio Satta Puliga (1910-1974), one of the brand's great designers, explained as follows: "Alfa Romeo is more than a mere car factory. Its cars are something more than automobiles built in a conventional manner. Enthusiasm for a means of transport is a kind of illness. It is a way of living, a very particular way of conceiving a motor vehicle. Something that defies definition. Its elements are like those irrational traits of the human spirit that cannot be explained in logical terms".
Alfa Romeo Giulietta Model Year 2014
In order to continue playing the starring role in its segment, the new Alfa Romeo Giulietta Model Year 2014 offers important innovations, starting with the new 150 HP 2.0 JTDM 2 complete with the second-generation MultiJet injection system. The engine is also equipped with a low inertia turbocharger whose efficiency and prompt response allow it to deliver the highest torque in its segment already at low speeds: 380 Nm at 1750 rpm. With this engine, the new car records top performance, with a top speed of 210 km/h and acceleration from 0 to 100 km/h in 8.8 seconds. All this with very low fuel consumption and emissions: the figures recorded on the type-approval combined cycle were 4.2 litres of fuel per 100 km and just 110 g/km of CO2, respectively.
Even the style has been updated with an unprecedented front grille, the new chrome-plated frame of the fog lights and a number of 16'', 17'' and 18'' wheels. The colour range is more extensive now with three new body colours added: Moonlight Pearl, Anodizzato Blue and Bronze. New features are also found inside, like the steering wheel, seats and treatments for the dashboard, door panels and handles. The Giulietta Model Year 2014 also offers more technological features, such as the new Uconnect multimedia device with 5" or 6.5" touchscreen built into the dashboard. Both versions come with the Bluetooth interface, Aux-in connector, USB port and voice commands. What's more, the 6.5" device also has a satellite navigation system with 3D bird's eye view maps, progressive route guidance and the 'One Step Voice Entry Destination' function for entering the address with voice commands.Both systems have been developed in collaboration with first-class partners: Harman and Here Auto for UConnect 6.5" and Continental for UConnect 5".
Depending on the countries where marketed, the new Giulietta Model Year 2014 range today consists of 5 trim levels - Impression, Progression, Distinctive, Exclusive and Quadrifoglio Verde - and 7 engines: the 1.4 TB 105 HP, 1.4 TB 120 HP, 1750 TBi 235 HP and 1.4 TB 170 HP (also with the Alfa TCT automatic transmission) petrol and the 1.6 JTDM 105 HP, 2.0 JTDM 170 HP and new 2.0 JTDM 2 150 HP turbodiesel. Completing the range is the dual-fuel (LPG and petrol) 1.4 TB 120 HP, a thrilling concentrate of power and technology that combines top performance with eco-friendliness and low running costs.
Alfa Romeo MiTo Model Year 2014
The MiTo MY 2014 revamps its technological image while maintaining its consolidated image as a sporty compact capable of winning over motorists attentive to Italian style and technological excellence for the pleasure of driving in complete safety. The exterior flaunts a new chrome-plated grille, the shade of Anthracite Grey and the burnished front light cluster finish. The interior is now even more refined with the debut of four upholstery options and three brand-new dashboards with specific trims according to the version.
Innovation is also found in the engines, with the new 0.9 Turbo TwinAir 105 HP that stands out with its sparkling personality - 105 HP (72 kW) at 5500 rpm and maximum torque of 145 Nm at 2000 rpm/min - and its low fuel consumption and CO2 emissions. The MiTo offers all that, but without forgoing performance, with a top speed of 184 km/h and acceleration from 0 to 100 km/h in just 11.4 seconds. And not forgetting its specific power of almost 120 HP/litre, a value on a par with sportier engines.
Furthermore, the Uconnect system with 5" colour touchscreen is made by Continental, also available with navigation system developed with TomTom, is making its debut on the MiTo MY 2014. All you have to do is touch the screen to download and listen to the right music, travelling to the beat of rock. It is not by chance that since 2008 the model has played the starring role in Alfa Romeo's communication campaign at concerts, events, DJ sets, exhibitions and high-level sessions sponsored by the brand.
Depending on the countries where marketed, today the 2014 range consists of 5 trim levels (Impression, Progression, Distinctive, Superbike and Quadrifoglio Verde), 10 body colours and 10 different alloy wheel patterns. Depending on the version, customers can choose from a wide range of engines, all efficient, reliable and eco-friendly: 70 HP 1.4, 78 HP 1.4, 135 HP 1.4 MultiAir Turbo Petrol (with manual gearbox or Alfa TCT automatic transmission), 170 HP 1.4 MultiAir Turbo Petrol., 105 HP 0.9 Turbo TwinAir, 85 HP 1.3 JTDM, 120 HP 1.6 JTDM and 120 HP 1.4 LPG Turbo.