Cogensia and Infutor Collaborate to Build New Automotive Conquestor Target Model


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CHICAGO--Oct. 17, 2013: Cogensia announced this week a strategic collaboration with Infutor Data Solutions, Inc. to provide the auto industry with improved business intelligence in order to gain more market share. So, now with two powerful sets of data, information can be provided as early as 12 months before a buying decision is made.

Competition in the auto industry is fierce. There are hundreds of brand choices and automakers are realizing increasing market erosion. Additionally, the concept of "owner loyalty" is more challenging than ever.

"This is why automakers need to focus on lead generation and conquesting," Rob Morgan, Chief Marketing Officer, Cogensia says. "The rally cry is to bring new customers to their brand sooner and conquesting today requires an upgrade in data and intelligence to achieve results."

Combining Cogensia's superior analytics and ConsumerIntelliBase™ with Infutor's True Automotive file will deliver a state-of-the art, in-market timing model custom-tailored to automakers.

The ConsumerIntelliBase™ provides detailed profiles of more than 130 million households categorized into one of 58 "silhouettes." Those silhouettes are then further grouped into 12 "life drivers" and are designed to drive communications and offer effective target strategies. Data is related to geography, income level, age, lifestyle, shopping choices and more.

Infutor's Automotive Database is one of the industry's largest and most accurate non-regulated automobile marketing files. With more than 160 million total records, it consistently outperforms other automobile files for accuracy, counts and response rates. All records are known vehicle ownership transactions.

And finally, Market Conquestor Models™ predict the likelihood that a consumer household will be in the automotive market in the next zero to 12 months. Specifically created for the Auto Conquest Market, consumers identified by the Market Conquestor Models™ are two and a half times more likely to buy than average.

"With fewer buyers and more competition, this partnership gives the auto industry a much-needed edge," Michelle Tilton, marketing and communications director at Infutor, says.

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