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Mercedes-Benz Joins Barclays Atp World Tour Finals As Platinum Sponsor


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LONDON – Oct 18, 2013: The ATP announced today a multi-year sponsorship agreement with Mercedes-Benz that sees the leading luxury automobile manufacturer become the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, held at The O2 in London from November 4-11.

“We are proud to welcome Mercedes-Benz as a sponsor of the prestigious Barclays ATP World Tour Finals,” said Laurent Delanney, CEO ATP Europe and ATP Commercial Director. “The tournament features the best of the best with the Top 8 singles players and doubles teams in the world. Staged at the premier entertainment venue in the world, this innovative and premium tournament is the perfect match for Mercedes-Benz.”

Through this agreement, Mercedes-Benz will provide a premium fleet of cars starring the new S-Class for the Official Transportation of the tournament.

Marcus Breitschwerdt, President and CEO, Mercedes-Benz UK said: “We’re delighted to support the Barclays ATP World Tour Finals, which is an incredible year-end event. The world’s top players this year will be in London to play great tennis and Mercedes-Benz is proud to be part of this prestigious competition.”

Mercedes-Benz joins a powerful group of leading international brands at the Barclays ATP World Tour Finals including Barclays, Corona, FedEx, Ricoh, Emirates, Rolex, Mot & Chandon, Lacoste, amongst others.