Honda Celebrates Fuel Efficient CR-V
LONDON--October 17, 2013: Honda has launched a new advertising campaign to celebrate the fuel efficient CR-V 1.6 i-DTEC arriving in dealerships. The campaign aims to tackle preconceptions about SUVs by emphasising the unexpected qualities of the new CR-V variant.
The British built CR-V 1.6 i-DTEC offers an impressive combination of practicality with up to 1669 litres of luggage capacity, performance (120PS and 300Nm of torque) as well as outstanding fuel consumption of 62.8mpg.
This new fuel efficient CR-V is available from just £239 per month on a 0 per cent APR PCP finance plan over three years and comes complete with five years complimentary servicing.*
Under the strap line "An impossible, made possible", the new TV advert shows the CR-V 1.6 i-DTEC travelling through a series of optical illusions, each seeming impossible. Each illusion is shattered, making the link between the in-camera trick and the seemingly impossible qualities of the CR-V 1.6 i-DTEC. The clever advert can be viewed on the Honda YouTube channel now and breaks on TV on 19 October on ITV1.
Martin Moll, Head of European Marketing, Honda Motor Europe says, "We are very proud of our latest campaign. With the CR-V we have always set out to combine the best elements of a car and an SUV. For the CR-V 1.6 i-DTEC, we have achieved a perfect balance between the efficiency of a car and the functionality and security of an SUV whilst offering great driving performance. This advertising campaign is a celebration of the innovation of the Honda brand which can make the unexpected happen through the ingenuity of its engineering."
The TV commercial, created by mcgarrybowen London and directed by Chris Palmer at Gorgeous, is part of a fully integrated campaign. This is the agency's second launch for Honda since their appointment in July 2012.
Paul Jordan, Executive Creative Director, mcgarrybowen London, says, "This CR-V 1.6 i-DTEC challenges a lot of pre-conceived ideas about SUVs, so we wanted to make a spot where things aren't what they first seem."
The new CR-V 1.6 i-DTEC builds on the momentum of the successful launch of the 4th generation CR-V in Autumn 2012 and the Civic 1.6 i-DTEC in January 2013. Honda's Earth Dreams Technology 1.6 i-DTEC engine has been specifically designed for the European market and the CR-V is built at Honda's production facility in Swindon alongside the Civic and Jazz.