Mercedes-Benz Announces Unveiling of the all new S-Class at Motorclassica


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MULGRAVE, AUSTRALIA – Oct 14, 2013: Mercedes-Benz Australia/Pacific is proud to announce the unveiling of the all new Mercedes-Benz S-Class at the 2013 staging of the Australian International Concours D’Elegance at Motorclassica. This one-of-a-kind event for Australasia, entering its fourth year, will be held in the beautiful Royal Exhibition Buildings in Carlton and will attract the most prestigious classic cars from collections around the world.

Supporting this exhibition at Motorclassica will be the Classic Motor Show, a presentation of automotive memorabilia, collectables and prestige goods, as well as the impressive Tour Classica on-road display through the streets of Melbourne. The prestigious festival of Motorclassica will be held in Melbourne from Thursday 24th October until Sunday 27th October.

“It is a great honour and we are delighted that Mercedes-Benz has chosen Motorclassica to unveil the all new S-Class to the Australian media, the automotive industry and the public” said Paul Mathers, RACV Motorclassica Event Director. “I am very confident that the unveiling of Mercedes-Benz’s newest and most technically advanced model will further strengthen the public interest in Motorclassica for 2013”

The all new Mercedes-Benz S-Class is an expression of automotive grandeur and luxury, embodying a classic, superior, cutting-edge saloon. An automotive icon since its inception, the new S-Class combines world leading operational and safety technologies and fuses them with the highest quality craftsmanship to create unrivalled elegance and functionality. The meticulous inner workings reflect the current state of the art for a production vehicle.

Acting as a technological spearhead for automotive development as a whole, the sophisticated design and technology of the new S-Class render it the best vehicle in the world.

“Motorclassica attracts vehicles at the pinnacle of design, and we can think of no better occasion to host the unveiling of the all new Mercedes-Benz S-Class in Australia” said Horst Von Sanden, Managing Director, Mercedes-Benz Cars Australia/Pacific. “Motorclassica is a truly unique event within Australasia and presents the perfect opportunity for motoring enthusiasts to take pleasure in witnessing both the classic and contemporary Mercedes-Benz vehicles.”

Motorclassica is supported by the City of Melbourne and Victoria’s premier motoring organisation, the RACV.

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