BMW Group Posts All-Time High For September Sales
MUNICH – Oct 10, 2013: The BMW Group continued its successful course in September with another record month in sales. With 189,675 (prev. yr. 177,726) BMW, MINI and Rolls-Royce vehicles delivered worldwide, sales were 6.7% higher than in the same month last year. In the first nine months of 2013, sales increased by 7.5% to the new all-time high of 1,436,178 vehicles (prev. yr. 1,335,502).
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW: “We achieved record global deliveries for the month of September and the first nine months of the year. Despite initial signs of stabilisation in the European automobile market, conditions in many countries remain challenging. However, we have been able to keep our European sales on a similar level year-on-year and once again reported major gains in the U.S. and Asia. We are therefore well on our way to another increase in deliveries for the full year 2013 and a new sales record.”
BMW brand worldwide sales climbed by 7.6% to 158,029 vehicles in the month under review (prev. yr. 146,852). Growth was primarily driven by the BMW 3 Series, which amounted to 44,752 vehicles, an increase of 13.9% on the previous year (39,304).
Year-to-date, the BMW brand has delivered 1,209,598 vehicles, an increase of 9.0% on the same period in 2012 (1,109,962). Demand for the BMW X1 remained strong with 116,451 vehicles sold in the first nine months, an increase of 13.6% on the previous year (102,519). The BMW X1 has proven to be yet another success story for the BMW Group with over 500,000 units delivered to customers since its launch at the end of 2009. The BMW 3 Series increased sales by 27.6% year-to-date, with a total of 365,772 vehicles delivered (prev. yr. 286,622). Sales of the BMW X3 continued to be strong, climbing 5.7% to 113,945 vehicles (prev. yr. 107,833).
The BMW 5 Series reaffirmed its clear segment leadership with 270,902 units sold (prev. yr. 263,738/ +2.7%) and the BMW 6 Series continued to perform well with 20,360 vehicles delivered year-to-date (prev. yr. 16,607/ +22.6%).
MINI posted its best ever September sales with 31,313 vehicles delivered worldwide (prev. yr. 30,563/ +2.5%). The brand recorded growth in several of its key markets including the U.S. (5,306/ +8.3%), Mainland China (2,740/ +4.1%) and Japan (1,700/ +5.7%). MINI also had its most successful first nine months ever, despite continued headwinds in Europe. In the period up to and including September, MINI sold 224,280 vehicles (prev. yr. 223,214/ +0.5%).
Sales of Rolls-Royce Motor Cars in the first three quarters of the year totalled 2,300 units (prev. yr. 2,326/ -1.1%). Strong performances were seen in China and the Middle East, although some markets, particularly in mainland Europe, remained challenging. Pleasing global sales were seen in September (333/ +7.1%) with third quarter sales up 13.6% (825) on last year. This growth, together with the overwhelmingly positive response to the new Rolls-Royce Wraith, reflects the cautious optimism that was expressed by Rolls-Royce at the beginning of the year. A strong finish to 2013 is anticipated.
BMW Motorrad achieved a new all-time retail high in September with 9,264 units (prev. yr.: 9,215 units/ +0.5%). Supplies of motorcycles and maxi scooters from January up to and including September totalled 93,154 units (prev. yr.: 85,944 units/ +8.4%).