The Chrysler Brand to Support Bullying Prevention Initiative through "Drive for the Kids" Program
AUBURN HILLS, MI--Oct. 8, 2013: As Chrysler Group LLC celebrates the 30th anniversary of the minivan and students are back in school, the Chrysler brand's "Drive for the Kids" program will supports Robert F. Kennedy Center for Justice and Human Rights bullying prevention initiative October is national "Bullying Prevention Month"
The Chrysler brand will continue its support of the Robert F. Kennedy Center for Justice and Human Rights' bullying prevention initiative – RFK Project SEATBELT – to coincide with students now back in school. The campaign will include digital and social media elements, including an online "pledge" that empowers students to engage their communities to prevent bullying. The Chrysler brand, which is celebrating the 30th anniversary of the minivan, will also employ its Drive for the Kids program to support the measure. More information about the Chrysler brand's support of the RFK Project SEATBELT bullying prevention initiative (which launched online in June 2013) can be found at Project Seat Belt and Chrysler brand's Facebook Page/Drive for Kids Tab.
"The Chrysler brand is committed to using its resources to help build strong and safe communities, and that includes education about bullying prevention," said Saad Chehab, President & CEO, Chrysler brand, Chrysler Group LLC. "As the Chrysler Group LLC marks the 30th anniversary of the minivan and our 'Drive for the Kids' continues through this fall with our Town & Country minivan, we wanted to utilize that program to both support and foster conversation about this important issue."
In addition to the Drive for the Kids integration through the Chrysler brand's Facebook page, the bullying prevention initiative will include a social presence through the Chrysler brand's Imported from Detroit site. As part of the initiative, Chrysler, RFK Project SEATBELT and Google+ will also offer engagement through five "Hangouts" throughout the month of October that are led by experts to foster conversation about the topic. The "Hangouts" can be seen live on Chrysler's YouTube Channel or visit afterwards to watch a recorded version. The schedule for October's "Hangouts" are as follows:
- How to Set an Example to Help Prevent Bullying: An Educator's Perspective (October 10 from 2:00pm-3:30pm ET)
- Youth Leadership: How Youth Can Change the Culture of Bullying (October 17 from 3:00pm-4:30pm ET
- How to Set an Example to Help Prevent Bullying: A Parent's Perspective (October 23 from 3:00pm-4:30pm ET
- Youth at Risk: Why Some Bully and Some Are Bullied (October 30 from 2:00pm–3:00pm ET)
The Chrysler brand is supporting RFK Project SEATBELT's "Trick or Treat for Bullying Prevention" campaign during the month of October. The campaign empowers students to engage their community by encouraging adults to sign a pledge to prevent bullying. Student registration and the pledge to promise to take a stand to prevent bullying can be found at projectseatbelt.org and Chrysler brand's Facebook Page/Drive for Kids Tab. In addition, schools participating in the Drive for the Kids program will receive a kit from RFK Project SEATBELT with bullying prevention materials to share with their students and parents, and the Town & Country vehicles will play a video speaking to bullying prevention on its in-car video monitor during the drives.
Since its inception the national Drive for the Kids program has raised almost five million dollars for education through test drives of the Town & Country® minivan. With over 300 schools participating nationwide, the top five schools with the most test drives from their individual Drive for the Kids events, taking place now through the end of 2013, will each receive $5,000 through the Chrysler brand's Drive for the Kids initiative.