Chrysler Group Releases Sketches of Mopar-modified Vehicles Headed for SEMA


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AUBURN HILLS, MI--Oct. 8, 2013: 20 Mopar-modified Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles headed for premier aftermarket show in Las Vegas 15,300 square-foot exhibit to highlight custom vehicles, Mopar performance parts and accessories, and Jeep Performance Parts developed by newly created Mopar Off-Road Division

It's SEMA season.

Today Chrysler Group LLC released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.

"We developed these Mopar-modified vehicles to inspire ultimate customization," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization."

The company will display 20 Mopar-modified Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show in a 15,300 square-foot exhibit. In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road Division.

Mopar-first Features

Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot Wireless charging: first to introduce in-vehicle wireless charging for portable devices Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

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