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Chevrolet Supports Making Strides Against Breast Cancer


pink camaro (select to view enlarged photo)

DETROIT--October 4, 2013: Chevrolet and General Motors employees, dealers and customers will unite for the third consecutive year in the fight against breast cancer. Together with the American Cancer Society, Chevrolet provides nationwide grassroots support of the Society’s Making Strides Against Breast Cancer® walks and other activities.

Last year, with Chevrolet’s support, the American Cancer Society raised $1,211,463 in contributions through the Making Strides walks. This money helps fund research, wellness, breast cancer awareness education and support for breast cancer patients and their families.

On October 12, Don Johnson, vice president of Chevrolet Sales and Service will lead the brand’s involvement in the Detroit Making Strides Against Breast Cancer walk that begins at 9 a.m. in downtown Detroit.

“I am proud to be part of a company that is committed to the American Cancer Society and its Making Strides events,” said Johnson. “The generosity of our employees and dealers continues to show me how everyday heroes can unite to make a difference in eradicating a disease which impacts millions of individuals every year.”

Outside of Detroit, Chevrolet supports Making Strides events nationally with dealership-sponsored fundraising walks, test drive promotions, service rebate promotions and recognition at select NASCAR Sprint Cup Races, including a branded pink pace car and caution lap donations.

Customers can join Chevrolet in the fight against breast cancer just by taking a test drive. A $10 contribution per test drive up to $130,000 will be made to the American Cancer Society for every eligible test drives taken nationally on select dates at participating dealerships. Drivers must be over 21 with a valid driver’s license. The promotion is limited to one test drive per person.

Additionally, a Chevrolet Certified Service matching rebate promotion on select services encourages customers to contribute their service rebate to the American Cancer Society from October 1 through November 30, with Chevrolet matching contributions dollar for dollar up to $60,000.

Chevrolet will also donate $200 for every lap run under caution during select NASCAR Sprint Cup and IZOD IndyCar Series races throughout October. In addition to the donation, a special themed pink Chevrolet Camaro SS will pace select NASCAR Sprint Cup series races. A special 2014 Corvette Stingray will serve as the pace car for the IZOD IndyCar Series event at Auto Club Speedway in October.

Also this year, Chevrolet is hosting a silent auction that will take place on Wednesday, October 9 from 10 a.m. to 2 p.m. in GM World on the main level of the Renaissance Center in downtown Detroit.