Personalized Corvette experiences at Bowling Green


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BOWLING GREEN, KY--October 3, 2013: Chevrolet announced today that public plant tours at the Bowling Green Corvette Assembly Plant will resume on Monday, October 14, giving enthusiasts a personal look at the production of the all-new, seventh-generation sports car.

Additionally, popular customer programs coordinated with the National Corvette Museum, including Museum Delivery, Buyers Tour and the Corvette Photo Album, are available again, offering new owners a variety of ways to personalize their Corvette purchase experience.

The plant tour and customer programs were halted last fall while the plant underwent a $131-million upgrade for production of the 2014 Corvette Stingray.

“We are delighted to invite the public back into our facility, so we can continue our close-knit customer relationships and educate enthusiasts from around the world about the unique Corvette manufacturing process,” said Dave Tatman, plant manager.

Public tours include a one-mile walking tour of the Corvette production line. They are offered Monday through Friday at 8:30 a.m., 11:30 a.m. and 2 p.m. CDT. Tours remain $7 per person and reservations are strongly recommended. Tour guidelines and reservations are available at Corvette Assembly.

GM’s Bowling Green Assembly Plant has been the exclusive home to Corvette production since June 1981 and has offered tours, in a variety of ways, since its opening. The tour program has evolved over more than 30 years, and through a partnership with Western Kentucky University, approximately 30 student interns serve as tour guides.

Chevrolet began shipping the new Corvette Stingray to dealers on Sept. 18. Pricing for the 2014 Corvette Stingray Coupe starts at $51,995 including destination and the Convertible is priced at $56,995 including destination.

Customer experience programs

The popular Museum Delivery, the Buyers Tour and Corvette Photo Album programs enable new Corvette Stingray customers to watch their car travel down the assembly line, take delivery at the museum and receive a leather-bound album documenting the event.

Each program is coordinated by the National Corvette Museum, located across the road from the plant. It opened in 1994 and operates independently as a 501(c)3 not-for-profit foundation.

“These are truly unique programs and opportunities for customers, because no other manufacturer allows such personal access to the assembly and delivery of their cars,” said Wendell Strode, the museum’s executive director. “They make the magic of Corvette ownership more special with memories that will last a lifetime.”

Museum Delivery: Available as a dealer option, the Museum Delivery program allows customers to take delivery of their Corvette at the museum. Museum schedulers notify customers when their car will be completed and help the customer pick their delivery date. On arrival, customers receive a private tour of the plant. They then take delivery of their new Corvette from the museum showroom, where their car is on display. A personalized demonstration of their Corvette’s features is included.

The Museum Delivery option is available under option code R8C and costs $990. The customer must make his or her own travel arrangements to Bowling Green. See corvettemuseum.org for more details.

Buyers Tour: The Corvette Buyers Tour allows customers to watch the assembly of their Corvette at the Bowling Green plant. Museum personnel use a vehicle’s order number to track the build schedule for a customer’s Corvette Stingray and contact him or her when the build date is scheduled. The customer and a guest receive a guided tour of the plant – including viewing areas not included in the general plant tour – often following his or her Corvette from the start of body assembly to the end of the line. Because of scheduling changes that occur day to day at the plant, customers are not guaranteed to see their car’s assembly.

The Corvette Buyers Tour is coordinated through the National Corvette Museum and costs $800. Customers must have a dealer order number from their dealer. See corvettemuseum.org for more details.

Corvette Photo Album: Whether they take delivery of their Corvette Stingray at the museum or at their local dealership, all Corvette customers can purchase a photo album that documents the assembly of their car. The leather-bound album includes more than 20 pages of text and photos devoted to capturing the build process, as well as a letter of authenticity from the National Corvette Museum.

The Corvette photo album is coordinated through the museum. It costs $700 and can be combined with the Buyers Tour for a single-package price of $1,300. See corvettemuseum.org for more details.

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