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New 308 - Pricing And Specification Announced


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LONDON – Oct 3, 2013: The New 308 is now available to order with the announcement of full pricing and specifications, in readiness for the UK launch and first customer deliveries on 4th January 2014.

The pricing and specification of the New 308 builds on the product values: a stylish design, impressive driving experience, class-leading efficiency and built to high-standards with high-quality materials, but does so in ways that also enhance the delights of ownership and the stress-free driving experience.

The New 308 UK range has four trim levels, designated: Access, Active, Allure and Feline, each one with compelling features and competitively priced.

All New 308s, starting with the Access model, feature a high level of standard equipment that includes air conditioning, remote central door locking, cruise control with speed limiter, DAB digital radio, LED daylight running lights and Bluetooth connectivity.

At the next trim level - the Active model - the specification comparison places it very strongly against its key competitors, featuring as standard dual zone air conditioning, electric handbrake, rear parking sensors, integrated 9.7” touch screen (easily the largest in the sector and more functional) and satellite navigation – making it a compelling consideration.

Another popular model in the New 308 range is expected to be the Allure that is distinguished by innovative full LED headlamps, 17” alloy wheels, a reversing camera and front parking sensors.

The Feline is the top-of-the-range model and has an impressive specification that includes a panoramic Cielo glass roof, Alcantara trimmed sports seats and the Driver Assistance Pack with an impressive collection of driver assistance and safety devices: Dynamic Cruise Control, Emergency Collision Alert and Emergency Collision Braking System.