Subaru Reports Record September Sales
CHERRY HILL, NJ--Oct. 1, 2013: Subaru of America, Inc. today reported 31,755 vehicle sales for the month of September, representing the best September sales month in company history. September sales increased 15 percent over September 2012. Year-to-date sales for Subaru total 313,407 – 28 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.
Sales for the all-new 2014 Forester remain strong at 10,620 units, a 75 percent increase over September 2012 and a year-to-date increase of 49 percent. Legacy sedan and Outback crossover were recently rated as "superior" in the new Insurance Institute for Highway Safety (IIHS) Front Crash Prevention (FCP) test program. The FCP program was created as a result of research by the Highway Loss Data Institute indicating that forward collision warning and automatic braking systems, such as Subaru's EyeSight system, are helping drivers avoid frontal crashes.
"Subaru of America is particularly proud of the Legacy and Outback earning the IIHS highest rating in their FCP test," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "This is a testament to the safety and technology advantage provided by the EyeSight driver assist system. It is no wonder more and more people are shopping the Subaru brand."
"With strong owner loyalty and new owners joining our brand at a record pace, we expect to close the year with more than 400,000 vehicles sold," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.