Suzuki Owners - Good Neighbours To Have
MILTON KEYNES, UNITED KINGDOM – Oct 1, 2013: The new SX4 S-Cross goes on sale on 1st October and Suzuki has an all new TV advertising campaign to support the launch which follows the light hearted but impactful format of Suzuki GB’s “Have to Have it” strategy that launched the repositioning of the brand in 2012.
The new advert was devised and filmed in the UK by The Red Brick Road, Suzuki’s creative agency and follows a family man living in the suburbs who proudly brings his new car home to a lot of admiring glances and twitching of curtains in the street. Soon after he is deluged by his neighbours all looking for a test ride in the SX4 S-Cross who think of some quite far-fetched scenarios to ring the doorbell of his home.
His new found friends hatch a master plan between them which include a cushion-faked heavy pregnancy, an urgent trip to the vets and a strangely ‘out of control’ remote toy helicopter which needs to be retrieved from the fields to pacify its young owner.
The new advert will be running for four weeks from 1st October in 40’ format in prime time slots on ITV1 and Channel 4 together with online campaigns and also a competition on Twitter encouraging people to tweet their excuses of why they ‘Have to Have’ the S-Cross using #winthescross. The soulful soundtrack is by James Brown and titled ‘I want you so bad’.
Priced from £14,999, all SX4 S-Cross models are highly equipped as standard including seven airbags, ESP, Tyre Pressure Monitoring, 16-inch Alloy wheels and air conditioning. Two engines are offered, a 1.6-litre petrol and a 1.6-litre diesel and the new car follows Suzuki’s familiar ‘SZ’ grading structure with SZ3, SZ4, SZ-T and SZ5 models available. The SX4 S-Cross is also available optionally with ALLGRIP; Suzuki’s latest technology four-mode 4WD system for even greater security during the winter months.
Cost of ownership is favourable as well with low CO2 emissions of just 110g/km for the 1.6-litre DDiS model and 127g/km for the 1.6-litre petrol with manual transmission. For additional flexibility and ease of use a CVT (Continuously Variable Transmission) is offered as an option with the petrol engine that enables the driver to shift up or down the gears automatically or via paddle shift buttons behind the steering wheel.