Volvo And Reevoo Partnership Reassures Car Buyers With Real Customer Reviews
LONDON – Sept 24, 2013: Premium car manufacturer Volvo has turned to social commerce expert Reevoo to incorporate opinions from its own customers into its online experience.
The project is designed to deliver added insight for customers looking to purchase either a new or used Volvo car by showing how highly rated they are by the most influential people – those that already own and live with them every day.
Reevoo will integrate verified buyer reviews and ratings into Volvo’s own website www.volvocars.co.uk. Being able to see how existing customers view the ownership experience will give potential buyers added peace of mind that they are purchasing a desirable and reliable vehicle.
Georgina Williams, Head of Marketing at Volvo Car UK, said: “Car buying involves a significant financial investment so it can often be a very emotional experience – we know that car buyers will talk to their friends for opinions, advice and recommendations about what they drive, before heading online to do more research.”
“So we wanted to find a way of reassuring people when they come to our website that buying a Volvo is an experience they can look forward to. What better way to do that than let them see reviews from existing customers.”
Reevoo’s philosophy is absolute impartiality, so the reviews on the website are the views of genuine customers, genuinely told. Reevoo collects, collates and publishes independent online car reviews from real Volvo owners.
With no editing or censorship, it’s a brave move for a car manufacturer to include them on its customer facing website, but also a sign of just how confident Volvo is about the quality of its cars.
Georgina added: “We know that our customers love their cars and the experience of owning a Volvo, so why not tell as many people as possible? There’s no better reassurance than a recommendation and we’re looking forward to seeing how the reviews can encourage more people to join our brand.”
Reevoo CEO Jonathan Callcut believes a unique and loyal customer base will help increase sales and keep Volvo top-of-mind for car buyers.
“Volvo drivers are a chatty lot… and Reevoo is going to take those conversations online and use them to drive customer engagement. Car buyers are greatly influenced by the opinions of other drivers and Volvo owners adore their vehicles. It’s a great partnership.”