Mercedes-Benz Voted Britain's Coolest 'Full-Line' Car Brand


PHOTO (select to view enlarged photo)

MILTON KEYNES, UNITED KINGDOM – Sept 24, 2013: Mercedes-Benz again features prominently in the annual CoolBrands list, ranked 11th from more than 10,000 independently-identified brands in the 2013/14 survey.

The company’s position shows a climb of five places over its 2012 CoolBrands® debut, and is the highest position of any “full-line” automotive brand – describing a car company with a wide range of models. The outright winner was Apple.

The CoolBrands list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of TV Chef Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder Rob da Bank and model Daisy Lowe.

This year, Mercedes-Benz has delivered a wealth of new models to UK customers including: The new A-Class compact hatchback; compact CLA four-door coupé; New E-Class family; GL-Class SUV; the stunning new S-Class luxury saloon. The exciting GLA compact SUV will arrive in spring 2014.

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “Mercedes-Benz is breaking one sales record after another in the UK – we’re the fastest-growing premium manufacturer, and AMG is the UK’s fastest-growing high performance brand.

“Our showrooms around the country are full of the coolest cars we’ve ever made, and we’re tireless in our efforts to bring more innovation, style –and great service of course – to more customers than ever before.”

Marcus Breitschwerdt continued: “It’s really great to see that as well as attracting more new customers to our brand, our efforts have been identified by a panel of expert judges and 3,000 consumers.”

Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for a brand’s reputation, but an indication of its future success.”

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/