Beetles and Bugs: VW to deliver keynote at BLE 2013
LONDON--Sept. 18, 2013: Brand Licensing Europe 2013, the Advanstar organized exhibition, has announced that its second keynote address will be given by Volkswagen.
Ever dreamt of heading West in a Camper-Van? Does a VW Beetle make you smile? With its iconic vehicles, romantic associations about travel and a winning ad campaign, VW has evolved from a car for the people to being a brand for everyone. We are delighted that VW Archivist, Dr Ulrike Gutzmann, is going to present the keynote, titled "Milestones and Magic - The History of Volkswagen".
Dr Gutzmann says, "Millions of people feel great enthusiasm, even passion for their Volkswagen. People are excited about a brand new car providing them with up-to-date technical features. Others believe in the reliability of their Volkswagen making everyday life so comfortable for many years. And then there are those who love their vintage Beetle, Camper-Van or Golf bringing a glimpse of good-old yesterday into their present." Using archive material Dr Gutzmann will tell the fascinating story of how Volkswagen developed from a car manufacturer in the North German countryside to a global player with twelve strong brands and more than 100 factories on four continents. She will introduce people and products and the exciting history of Germany's automobile ambassador.
This keynote is free to attend and will take place in the Licensing Academy on Wednesday 16th October 2013 at 13.00. Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London's Olympia. For more information please visit Brand Licensing