Expanded Personalisation Programme Takes Customer Choice To A New Level
LONDON – Sept 11, 2013: Your car, your way. That's the message Nissan is sending out to buyers of its exciting new B-segment line-up. Following its successful introduction on Juke, Nissan is expanding its innovative personalisation programme to include the New Micra and the new Note. As part of the expansion, an even greater number of design features are available for personalisation, with a range of exciting new colours and finishes added to the palette.
To showcase the new programme, the Nissan stand at the IAA in Frankfurt features a dramatic Personalisation Wall that showcases the numerous design and colour options available.
Customers wanting to create their dream Nissan can also preview their designs with an advanced new 3D configurator. Designed with high-resolution, photo-realistic images, customers can rotate their personalised car through 360 degrees and add, remove and change every option at the click of a mouse.
Once finalised, the user can save their dream design to the Nissan personalisation database. This process generates a special personalisation code that can be taken to a dealership where the design can be recalled ready for ordering.
Nissan's ground-breaking crossover launched the first phase of Nissan's innovative personalisation programme in 2012. As part of the new 2013 programme, Nissan has taken the existing range of colours and customisable design features and expanded them significantly.
Customers can now select up to 15 exterior and interior accessories and apply up to nine different colours or finishes to them. Among the exterior accessories available for personalisation are: wheels, mirror caps, roof spoiler and side sills. Interior accessories include a centre console and floor mats.
Available across the enhanced New Micra range, the Nissan personalisation programme features a newly developed range of accessories. These include mirror caps, alloy wheels, side sills and door handles for the exterior plus air vent rings and gear knob for the interior. In total, customers can personalise with 10 accessories and up to eight colours and finishes.
As part of the programme, a new 15-inch alloy wheel has been added and can be specified with one of three striking finishes; Silver, Black or Dark Grey. These can be further personalised with a range of eight different wheel cap colours.
The newest addition to the Nissan range is also included in the personalisation programme.
With eight accessory options - including two alloy wheel designs - available with eight different colours and finishes, the dynamic new Note can be given an even more eye-catching look. Among the accessories that can be personalised are a roof spoiler, mirror caps and front spoiler lip finisher.
The new Nissan personalisation programme will be rolled out across the Juke, Micra and Note ranges from September onwards.