Sleek, innovative product design transforms the personal breathalyzer into a classy fashion statement


aura (select to view enlarged photo)

LOS ANGELES--Sept. 10, 2013: Driven by the power of design to change perceptions, Ho International Design Inc. proudly announces the arrival of the AURA: a chic, precision breathalyzer specifically designed to reshape the world's perception of responsible celebration. Using a halo-inspired design and customizable LED display, the AURA offers peace of mind with unprecedented style. Combined with law-enforcement grade electrochemical fuel cell sensor technology, the AURA uniquely blends precision with high fashion.

Highlights of the AURA:

Electrochemical fuel cell sensor technology – the same technology found in hand-held devices used by law-enforcement and in ignition interlock systems for cars – ensures precise BAC measurements Unique halo-inspired design embodies the protective aura and stylish peace of mind Ergonomic shape and size enable one-handed use and quick storage within coin pockets and clutches Sleek, scratch-resistant polycarbonate screen with stunning OLED display, including 6 color theme options Precision stainless steel backplate provides exceptional durability, along with a luxurious look and feel

"For today's trendsetting generation, I noticed that personal breathalyzers have been overlooked because they've never been fashionable. Being a strong advocate for responsible drinking, I set out to fill this noticeable void in the market. Using my background in fashion and design, I tried to come up with a design that would completely change people's perception; and I think the AURA does just that." - Christopher Ho, AURA Co-founder and Product Designer.

More than just a precision breathalyzer, the AURA promotes responsible drinking while delivering a unique and classy fashion statement.

-->

On Sale Today



Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/