The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Sleek, innovative product design transforms the personal breathalyzer into a classy fashion statement


aura (select to view enlarged photo)

LOS ANGELES--Sept. 10, 2013: Driven by the power of design to change perceptions, Ho International Design Inc. proudly announces the arrival of the AURA: a chic, precision breathalyzer specifically designed to reshape the world's perception of responsible celebration. Using a halo-inspired design and customizable LED display, the AURA offers peace of mind with unprecedented style. Combined with law-enforcement grade electrochemical fuel cell sensor technology, the AURA uniquely blends precision with high fashion.

Highlights of the AURA:

Electrochemical fuel cell sensor technology – the same technology found in hand-held devices used by law-enforcement and in ignition interlock systems for cars – ensures precise BAC measurements Unique halo-inspired design embodies the protective aura and stylish peace of mind Ergonomic shape and size enable one-handed use and quick storage within coin pockets and clutches Sleek, scratch-resistant polycarbonate screen with stunning OLED display, including 6 color theme options Precision stainless steel backplate provides exceptional durability, along with a luxurious look and feel

"For today's trendsetting generation, I noticed that personal breathalyzers have been overlooked because they've never been fashionable. Being a strong advocate for responsible drinking, I set out to fill this noticeable void in the market. Using my background in fashion and design, I tried to come up with a design that would completely change people's perception; and I think the AURA does just that." - Christopher Ho, AURA Co-founder and Product Designer.

More than just a precision breathalyzer, the AURA promotes responsible drinking while delivering a unique and classy fashion statement.