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Isuzu D-MAX Helps Drives National Child Safety Tour


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MELBOURNE – Sept 5, 2013: Queensland-based child safety ambassadors, Bruce Morcombe OAM and Denise Morcombe OAM took to the road last week to conduct their first-ever national tour to promote their award-winning Child Safety initiatives.

Their epic adventure will cover 20,000kms in 66 days - visiting all States and Territories in their trusty Isuzu D-MAX, generously fuelled by Caltex Australia.

The launch of their tour came hot on the heels of The Daniel Morcombe Foundation being recognised by the Queensland Child Protection Week committee with an award for the ‘Day for Daniel Campaign’ that has bought Child Safety Education and Awareness to millions of Australians over the past 8 years.

The tour will allow The Daniel Morcombe Foundation to empower more Australians to educate their children and families through the National Day of Action ‘Day for Daniel’ on October 25 and to promote the Daniel Morcombe Child Safety Curriculum to all State Ministers, Education Departments and Schools across Australia.

Bruce and Denise deliver the curriculum to Queensland schools with the support of Isuzu UTE Australia (IUA) and their D-MAX - depending on the reliable vehicle not only for their 66 day national tour, but their on-going program roll-out.

IUA’s Assistant General Manager of Marketing & PR Dave Harding, said the company was proud to support the Morcombe’s national drive.

“Through Bruce, Denise and the countless volunteers, The Daniel Morcombe Foundation has done an amazing job in Queensland schools and we applaud their efforts to take this important curriculum to a national audience.

Through our supply of a D-MAX to the Foundation, Isuzu UTE Australia is proud to be lending a hand to Bruce and Denise on their national tour,” said Harding.

To help with the long road ahead, Caltex Australia have generously donated over $2,000 worth of Caltex Vortex Diesel.

Caltex National Manager Marketing Services, Michael Ridley-Smith, said the Australian fuel supplier was proud to be the official fuel provider for the Daniel Morcombe Foundation's national roadshow to educate schools and families about child safety.

"Safety is always our top priority in everything we do, so we are very pleased to be able to partner with the Foundation to enable the important message of child safety to reach as many schools across Australia as possible," Mr Ridley-Smith said.