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Subaru August sales of 41,061 marks best-ever sales month


subaru forester (select to view enlarged photo)
2014 Subaru Forester

Subaru Reports 45 Percent Increase In Sales--Subaru also reported best-ever month for Forester and best-ever August for Impreza, and BRZ models

CHERRY HILL, NJ--Sept. 4, 2013: Subaru of America, Inc. today reported the best sales month in company history: 41,061 vehicle sales for the month of August, a 45 percent increase over August 2012. Year-to-date sales for Subaru total 281,652 – 29.3 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.

With 13,163 vehicles sold, August was the best-ever sales month for the Forester model. Sales for Impreza and BRZ reached 6,784 and 868 respectively, representing record-high August sales for both vehicle lines.

"These sales milestones are the result of hard work, dedication and unwavering commitment to serving our customers and working cooperatively with our retail organization," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc.

Carline

Aug-13

Aug-12

% Chg

Aug-13

Aug-12

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

13163

6956

89.2%

73752

50505

46.0%

Impreza

6784

4719

43.8%

41951

49130

-14.6%

Impreza WRX

1235

681

81.4%

12259

8450

45.1%

Legacy

3954

3872

2.1%

30504

31465

-3.1%

Outback

10163

11285

-9.9%

81930

74621

9.8%

Tribeca

137

157

-12.7%

1131

1399

-19.2%

BRZ

868

623

39.3%

5642

2210

155.3%

XV Crosstrek

4757

n/a

n/a

34483

n/a

n/a

TOTAL

41061

28293

45.1%

281652

217780

29.3%

"August was our best-ever with demand strong across all models. Significant to our success this year is more than half our sales are to people new to Subaru," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "More and more people are recognizing our core brand attributes of longevity, safety, versatility and adventure."