Audi and SKY NEWS' Bring Viewers Unrivalled Multiscreen 2013 Election Coverage

INGOLSTADT, GERMANY – Sept 4, 2013: Multi Channel Network (MCN) today announced Audi as the exclusive SKY NEWS broadcast and digital partner for the channel’s 2013 election coverage this Saturday, 7 September.

The partnership sees Audi sponsor SKY NEWS award winning political team on-air from 5.30am. From 4pm, Political Editor David Speers will anchor SKY NEWS coverage joined by a panel of special guests. The partnership also extends to SKY NEWS Election 2013’s online properties as well as BigPond’s online election news coverage

Saturday evening’s sponsorship is part of Audi’s wider election based campaign with the news channel, which has seen the luxury German car manufacturer also sponsor election related programs The Nation and Showdown in the lead up to the big night.

MCN Director of Strategic Integration, Elizabeth Minogue, said: “On September 7, the nation will be looking for extensive political reporting and in-depth analysis around the election. Audi’s partnership with SKY NEWS’ across broadcast, tablet, mobile and online means Australians can receive the most up to date and comprehensive election coverage from the country’s leading political correspondents.” she said.

The campaign aims to increase general awareness of Audi as the most progressive and forward-thinking motor brand in Australia.

Audi’s General Manager, Marketing, Kevin Goult, said the decision to support the election coverage on SKY NEWS was an important one for the brand, as it would see Audi strategically align with a leading news platform that had a clear focus on leadership around the country.

“SKY NEWS is a leader in the news space during this important time, and as a premium car manufacturer, we are interested in supporting the voice of experts and progressive thinkers in the Australian landscape. This partnership is an ideal brand fit, and an important link to technological leadership in this country,” Mr Goult said.

Mediacom Group Director, James Sneddon, said: “Audi is a pioneer within the industry globally, designing vehicles that are innovative and prestigious. The SKY NEWS Election partnership is the ideal opportunity for Audi to demonstrate its forward-thinking position in the Australian marketplace as a premium brand.”

“Similarly to the SKY NEWS brand, Audi is a technology leader. The company is focussed on delivering the best-possible products and services to consumers, and this includes supporting the delivery of key information to business leaders throughout the federal election,” he said.

TVCs incorporated in the campaign promote Audi’s leading technology and progressive design.