Infiniti Announces Revised Pricing in Australia
MELBOURNE – Sept 2, 2013: Infiniti today announced revised local prices for its range of vehicles.
The premium auto maker is underway with the second phase of its local market development plan and is repositioning prices as part of its long-term growth strategy.
To coincide with this change the company is offering complimentary on-road charges* for customers who purchase a new Infiniti vehicle during the month of September 2013.
Infiniti’s General Manager in Australia, Kevin Snell, said today’s announcement is designed to accelerate Infiniti’s growth following its successful start in Australia.
“Infiniti’s Australian launch in 2012 was characterised by opening the first Infiniti Retail Centres; releasing the first four models in our new-vehicle range; and delivering a new level of customer service and hospitality,” Snell said.
“Now we’re moving into the next stage where we fine-tune our offerings to accelerate our growth, introduce additional models such as the all-new Infiniti Q50 premium sports sedan, and expand our retail network.”
Infiniti was launched in Australia at the start of September last year. The premium car maker’s comprehensive market entry program has delivered Australian new-car buyers a refreshing alternative. One year later, the company has kicked off the next stage of its local market growth plans.
The keenly awaited Infiniti Q50 sedan, the brand’s newest luxury sports sedan, was unveiled at this year’s Detroit Motor Show. The Infiniti Q50 will soon be released locally and is anticipated to be the brand’s best-selling model.
Globally, the premium automotive brand’s multi-billion-dollar product development program will see exciting all-new models enter some of the world’s most popular premium segments. The latest is the Infiniti Q30 Concept, which will make its world premiere at this month’s Frankfurt Motor Show.
As title sponsor of current Formula One world champions, Infiniti Red Bull Racing, Infiniti’s international profile has risen dramatically in recent years. This unique association has developed into a technical partnership between the two organisations, with three-time Formula One World Champion Sebastian Vettel assigned as Infiniti’s Director of Performance, a role that immerses the F1 driving ace into the vehicle engineering development of Infiniti’s future model catalogue.