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Pop-A-Lock CEO Warns Of The Dangers Of Distracted Caregiving During This Labor Day Weekend


toddler in car seat (select to view enlarged photo)

Pop-A-Lock™ PALSavesKids™ FREE Program Rescues Over 350,000 Children Trapped In Automobiles

LAFAYETTE, LA--Aug. 30, 2013: Pop-A-Lock™, America's largest security company, today announced its PALSavesKids™ program has rescued over 350,000 children locked in their caregivers' automobile for FREE. The public service program reminds busy caregivers to be hyper-vigilant of their children's presence during the hot summer months through a new call-to-action: PALSaves1-Stop, 2-Look, 3-Lock.

"Our organization receives calls virtually every day about a child who has been mistakenly locked in the family car," said Don Marks, CEO of Pop-A-Lock. "In fact, more children die of heat stroke from being locked in a car, than are killed by forward-moving accidents which is a senseless tragedy." He added, "Please follow our PALSavesKids prompt and stop and look before you lock your vehicle, but if you forget, call Pop-A-Lock immediately, along with emergency services, and we'll come open your car for free."

PALSavesKids is a free community service program that was originally launched in 1991 under its former name, Emergency Door Unlocking. Since that time, Pop-A-Lock associates have saved over 350,000 children across the country for free. The program now includes a new call-to-action: PALSaves 1-2-3; 1-stop, 2-look, 3-lock, which is accompanied by a new mascot, the PALS Puppy. The new mascot is a gentle reminder to parents to look before you lock your vehicle.

"We are so proud of our PALSavesKids program," said Mr. Marks. "It is such a natural thing to protect our children through the security services we've become expert in. It's just one of the ways we can give back in our communities."