Social Network Critical to Enterprise's Recruitment and Hiring of College Graduates
Enterprise Holdings Recognized by Glassdoor Career Site as 'Talent Warrior'
ST. LOUIS--Aug. 28, 2013: Glassdoor today recognized Enterprise with its inaugural Talent Warrior Award, a list of the top 10 companies which excel in social recruiting.
Enterprise Holdings – which owns and operates the Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental brands – is the largest car rental company in the world measured by revenue, fleet and employees. The company credits Glassdoor as one of its largest sources of hires through digital networks. Enterprise Holdings also leverages other social networks, including LinkedIn, Facebook, Twitter and Instagram, to engage with prospective candidates.
Most of the company's hires join the Enterprise Rent-A-Car brand's renowned entry-level Management Training Program, which provides hands-on experiences that teach employees how to run a business. Each year, more than 8,000 college-educated, career-oriented men and women launch new careers at Enterprise, most of whom start in the company's Management Training Program.
Enterprise Holdings' Director of Employer Brand Marketing Communication Carolyn Eiseman received the award due to her active engagement in the job and careers community, which has become one of Enterprise's largest sources of online applicants.
"Social recruiting is a critical component of our hiring strategy, and the Talent Warrior designation certainly reaffirms the success of this approach," said Eiseman. "Our target hires for the Management Training Program align perfectly with Glassdoor's primary user base, as it reaches those just embarking on their career path."
According to Glassdoor, nearly 80 percent of job seekers are likely to use social media in their job search. For example, Enterprise Holdings' Vice President of Talent Acquisition Marie Artim notes, "The reality is that candidates are online talking about our company, so we need to be on those channels doing the same."
Artim discussed Enterprise's success using social media for recruitment during an expert panel last week at the National Association of Colleges and Employers (NACE) Social Media Mashup conference. "Social media helps us showcase what it's like to work at Enterprise and our promote-from-within culture," she said. "We have found highlighting aspects of Enterprise's culture increases engagement, ultimately attracting more interested, qualified candidates."
Glassdoor considered more than 300 human resources and recruiting professionals for the Talent Warrior Awards, which honor leaders who displayed strong comprehension and proven success via various social channels by using a mix of hiring and employment branding techniques.