Kia Dealers in Six Major Metropolitan Areas Lend Extra Support to National "Double Your Impact" Matching Program
Kia Motors America And DonorsChoose.org Launch Back-to-School Giving Campaign Benefitting High-Need Schools Across The Country Dealers in Six Major Metropolitan Areas Lend Extra Support to National "Double Your Impact" Matching Program Targeting Two-year Total Impact on Public Education of $5 Million
- Kia's partnership with DonorsChoose.org delivers much-needed classroom resources directly to public schools across the U.S. benefitting hundreds of thousands of teachers and students
- "Double Your Impact" campaign matches donations by "citizen philanthropists" to eligible projects through September
IRVINE, CA--Aug. 28, 2013: Kia Motors America (KMA) and DonorsChoose.org today launched a Back-to-School giving campaign to raise $3 million of support for high-need public schools across the country. For the second year in a row, KMA will make a matching contribution for each donation to eligible DonorsChoose.org projects during the month of September, empowering "citizen philanthropists" to make a difference in the lives of students who need it most. Building on the success of last year's inaugural campaign – which raised more than $2.1 million and benefitted nearly 500,000 public school students – Kia has partnered with dealers in six metro areas across the southern United States to increase the company's total financial commitment by 50 percent.
"Our first year of partnership with DonorsChoose.org was an overwhelming success, enlisting the assistance of more than 21,000 citizen philanthropists and improving the lives of nearly half a million students in need," said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. "This year we wanted to do more, and with the help of our dealers, we're going to bring our two-year total impact on public education to $5 million, making a positive and lasting difference for students and teachers in all 50 states."
In addition to KMA's national matching program, Kia dealerships in Atlanta, Dallas, Houston, Miami, Orlando and Tampa today launched similar matching campaigns that target public schools in each metropolitan area. Together, the national and local programs are pledging more than $1.5 million in matching funds for project requests from high-need schools located near Kia's network of more than 765 retail showrooms across the country as well as schools near Kia's U.S. headquarters in Southern California and assembly plant in Southwest Georgia. All seven DYI programs are set to run through September.
"More than half a million students have benefitted from Kia's partnership with DonorsChoose.org, which has helped bring countless resources, such as books, microscopes, musical instruments and more, to classrooms in need," said Charles Best, founder and CEO of DonorsChoose.org. "Kia's renewed commitment to DonorsChoose.org in 2013 means even more students can access high-quality education that better prepares them for a successful future."
Individuals can join Kia, its dealers and DonorsChoose.org in supporting public school teachers and students by visiting www.DonorsChoose.org/Kia. For as little as $1, you can help provide the educational resources that teachers need to inspire and students need to learn.
Earlier this year, Kia highlighted the valuable work of DonorsChoose.org in a marketing integration with NBC's hit show "The Voice" and made a substantial contribution to the charity's efforts to rebuild 60 Oklahoma classrooms destroyed by tornadoes.