Proton's All-New Hatchback Australia Bound
SYDNEY – Aug 28, 2013: PROTON Holdings Berhad (PROTON) has unveiled the latest member of its next-generation models, the Proton Suprima S hatchback in Malaysia.
The Suprima derives its name from the word “supreme”, and reflects superiority in engineering, safety and performance that has been incorporated into this all-new hatchback.
Designed to meet the needs of the modern lifestyle, the Suprima S receives a host of features never seen before in a Proton, including the PROTON Infotainment with Android-based Operating System, rear LED light guides, Daytime Running Lights (DRL), Hill-Hold Assist, Park Assist with front parking sensors and a 7-inch touchscreen with built-in navigation system.
Additional features in the Premium variant include leather seats, Push Start Button, paddle shifts, and cruise control.
The Suprima S is powered by PROTON's 1.6L Turbo engine, which produces 103kW and 205Nm and is matched to PROTON’s 7-speed ProTronic CVT.
Like all Proton models, LOTUS ride and handling adds to its driving dynamics, while 7-spoke, 17-inch rims complete the sporty look.
Safety is a priority and the Suprima S has six airbags, anti-trap power windows, ABS (Anti-lock Braking System), and ESC (Electronic Stability Control) with Traction Control. The Premium variant is also equipped with Park Assist incorporating rear parking sensors, and reverse camera.
The Proton Suprima S comes with PROTON's 5 Star Program, which consists of a 5-year warranty, 5-Year Free Roadside Assist, 5-years Capped Price Servicing and 5-Star ANCAP safety rating.
PROTON Executive Chairman YBhg Tan Sri Dato’ Sri Haji Mohd Khamil said PROTON has focused on improving every aspect of the Proton Suprima S, especially safety. "The Proton Suprima S comes with the highest safety standards PROTON has offered, topped off with a 5-Star ANCAP safety rating. This is the future we envisage for all our products and services, and represents the benchmark we set for the standards and quality that PROTON aims to deliver to its customers.
"To ensure customer satisfaction, we embarked on pre-production activities such as extensive surveys, not just locally but on an international scale, particularly at the key markets where we will also be launching the Proton Suprima S," said Tan Sri Mohd Khamil. "Additionally, we had our vendors and dealers involved in the development of this car from an early stage - there was comprehensive involvement to guarantee understanding and the utmost level of commitment from everyone”.
PROTON Cars Australia General Manager Sales and Marketing Billy Falconer said: “We are looking forward to introducing the Proton Suprima S in Australia and are very confident its styling, features and safety will appeal to buyers looking for excellent value in the hotly-contested small car segment”.