NEWBURYPORT, MA--August 26, 2013: Matter Communications, a full-service public relations and social media agency specializing in technology and consumer markets, today announced it is Agency of Record (AOR) for LoJack Corporation , the company that created the Stolen Vehicle Recovery market. LoJack selected Matter as AOR after a rigorous PR agency search, based on a combination of experience and expertise that has been proven to drive business results, according to LoJack's Corporate Communications Manager, Jeremy Warnick.
“The name LoJack is ubiquitously known and synonymous with innovative technology, safety, security and protection”
"Matter Communications has a proven track record of success with building public relations and social media programs, as well as in creative narrative and visual storytelling," Warnick said. "It's an exciting time in our company's history. As we expand our focus into providing more safety, security and protection products for the connected car, we need an agency that shares our passion for our dealers and customers, and understands how to engage with, and convert, an even larger audience." LoJack currently enjoys very high brand awareness, millions of installed units worldwide, and over $125 million in vehicles recoveries last year alone in the U.S.
"The name LoJack is ubiquitously known and synonymous with innovative technology, safety, security and protection," said Matter Founder and CEO Scott Signore. "We're focused on these important attributes as part of a three-tiered PR program aimed at communicating LoJack's value to auto dealers, consumers and law enforcement."