Mercedes-Benz Hits New High In Jd Power Dealer Satisfaction Survey
MILTON KEYNES, UNITED KINGDOM – Aug 26, 2013: Following over 13,500 interviews with owners of cars covering 27 different brands, Mercedes-Benz Retailers have been awarded fourth spot in the annual J.D. Power Dealer Satisfaction Survey with What Car? Magazine.
Judged on a wide range of criteria, from value for money and the efficiency of the booking process to overall staff helpfulness, the quality of the facilities and the quality of the work being carried out – the survey is the most detailed of its kind. Based on these questions, Mercedes-Benz saw an improvement in its scores compared to the already impressive performance of the Retailer Network in the 2012 survey.
In summarising the results, What Car? commented: ‘Another year, another impressive performance from Mercedes-Benz dealers, who customers said excelled at making them feel valued and well cared for.’
Responding to the survey results, Sally Jones, Director, Customer Services, Mercedes-Benz Cars said: ‘My team here at Mercedes-Benz UK and the whole Retailer Network are proud of these results and the progress they show in meeting the needs of our customers. We’ll continue to work hard to maintain - and build on – this result with the aim of achieving an even higher score next year.’
As well as focussing on the quality of service delivered, Mercedes-Benz has made the process of vehicle servicing easier and more convenient. Under the My Service banner, customers can quickly and efficiently book their vehicle in at a Mercedes-Benz Retailer, with a clear and easily understood range of pricing structures and service options.
With the most diverse range of products of any brand ranked in the survey, Mercedes-Benz Retailers can be expected to work with cars as disparate as the smart fortwo and the S-Class, the A-Class and the G-Class. In total, 22 different car lines make up the range – making the job of the Retailer Network highly varied and putting greater emphasis on the skills of the service staff and technicians to meet and exceed the expectations of their customers.