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Simon Claridge And Alfa Romeo Create Unique 'Designer Parking Spaces' In London's Premier Shopping Destination


PHOTO (select to view enlarged photo)

LONDON – Aug 23, 2013: Artist Simon Claridge and Italian car brand, Alfa Romeo, have teamed up to create London’s most stylish parking spaces in the heart of the city’s world famous Oxford Street shopping district.

In the unique project, Simon has transformed a row of ‘blank canvas’ under-ground parking bays into a celebration of 20th century style icons. The installation, inspired by Alfa Romeo’s Giulietta Collezione, can be seen from today (22/08) for a limited time only.

The artwork is an elaborate montage of Claridge’s signature portraits of male and female style icons from the past six decades, including Amy Winehouse, Kate Moss, Marylin Monroe, James Dean and David Bowie.

Anyone who parks in the stylish spaces during the installation will also receive a 50% discount on their parking charge from Q Parks.

The artwork’s colour scheme of black, white, grey and red follows Alfa’s special edition Giulietta Collezione and is bonded together using Simon’s signature ‘Diamond Dust’ finish. The collection of ‘designer’ parking spaces will be open to the public at Q-Park’s Oxford Street car park (Cavendish Square, W1G 0PN) across the August Bank Holiday weekend*.

Simon Claridge said, “I’m a big Alfa fan; my first car was an Alfa Romeo and I’ve always loved the way its cars strike a balance between elegance and performance. When I started working on this project, I knew immediately that these spaces had to be about style icons. Whether they’re from the worlds of music, fashion or the silver screen, these are people that have a certain something about them that makes them stand out and gives their image eternal appeal.”

Art lovers can also see more of Simon Claridge’s work at nearby Motor Village Marylebone (105 Wigmore Street, W1U 1QY) - Alfa Romeo’s flagship London retailer - which will be hosting a pop-up gallery of his work in the showroom throughout the bank holiday weekend.

Alfa Romeo Giulietta Collezione
The Alfa Romeo Giulietta Collezione is on sale now and available in three signature Alfa colours; Solid Black, Alfa Red and Ghiaccio White, all featuring a contrasting roof as standard. The special edition model boasts dark tinted windows, darkened headlight surrounds, bright chrome door handles and titanium-finished side mirrors and 17-inch alloy wheels. Inside the Alfa Giulietta Collezione features new black and red seat upholstery – a distinctive fabric with contrasting stitches – and titanium touches throughout the cabin. Front and rear armrests and dual zone climate control have also been added for extra comfort.