Jacobs & Clevenger wins nine CADM Tempo Awards
CHICAGO--Aug. 21, 2013: Jacobs & Clevenger, a Chicago-based digital direct marketing agency, garnered nine awards, including three first-place honors, at the Chicago Association of Direct Marketing's 2013 Tempo Awards Ceremony.
The annual CADM awards honor outstanding direct and integrated marketing work and are unique in the industry because they honor both marketing thought leadership and creative excellence. In addition, tangible results are an essential component in determining any winning entry.
"It was a very rewarding night for our clients and the agency," said Ron Jacobs, President of Jacobs & Clevenger. "Everyone at J&C is grateful to the CADM and the industry judges for these honors. But we're even more indebted to our clients for encouraging us to produce ideas that win awards and business for them."
Here's a recap of J&C's winning entries.
Category: Consumer Direct Mail
Entry: "Summer Savings Campaign" for FirstEnergy Solutions
Awards: First Place for Marketing, Second Place for Creative
The Summer Savings Campaign was part of J&C's extensive customer acquisition direct marketing efforts for FirstEnergy Solutions, a leading energy supplier, serving residential, commercial and industrial customers. The package went from concept to completion in less than a month, and hit the market in the year's highest energy usage period. The Tempo Awards judges were impressed by how quickly the campaign came together, how strongly it energized an unresponsive market and how dramatically it helped increase enrollments.
Category: Dimensional Mailings
Entry: "Powerpalooza" for Jacobs & Clevenger
Awards: First Place for Marketing, First Place for Creative, Innovation and Excellence in Print Production
Jacobs & Clevenger has broad expertise in utilities and energy marketing, and this campaign reflected that experience. Powerpalooza turned utilities and energy industry decision makers into rock stars. Inside the mailing was a flash drive in the form of a guitar that drove prospects to a landing page where they could learn more and register for a meeting to bring Powerpalooza to their world.
Category: Direct Response Campaigns
Entry: "Cruise Control" for FirstEnergy Solutions
Awards: Second Place for Marketing and Second Place for Creative
FirstEnergy Solutions wanted to launch a revolutionary new electricity product that let customers lock in their price for seven years. The energy supplier also wanted to give back to Ohio. The Cruise Control campaign achieved these goals by generating 14% of annual enrollments in just four weeks. It also included a "Thanks a Million" giveaway that allowed FirstEnergy Solutions to give back to Ohio schools and residents.
Category: Business-to-Business Direct Response Campaigns
Entry: "Friends and Family" for FirstEnergy Solutions
Award: Third Place for Creative
The energy supplier's small-business customers had no real in-house sales or marketing staffs, so it needed to create a referral program that would sell itself. The campaign had all the online and offline materials companies needed to educate customers about electric savings accessible through an online resource website. Fifteen percent of business customers participated in Friends and Family immediately, and the number has grown significantly since.
Category: Emerging Media
Entry: "Mercedes-Benz USA Map Update Campaign" for NAVTEQ
Award: Third Place for Creative
NAVTEQ needed to create a campaign that would promote the necessity for a navigation system map update to Mercedes-Benz owners. The challenge was to connect with these busy drivers online, in the dealership and via mobile. J&C responded with a responsive design campaign, enabling our emails and web design to adapt for mobile, laptops or tablets.
Jacobs & Clevenger is a Chicago based independent, multichannel marketing communications agency that provides direct, digital, social, mobile and content marketing solutions. Founded in 1982, J&C helps clients optimize business value, while extending communications effectiveness by providing a combination of strategic thinking, customer insights and data driven decision making. This yields a unique blend of marketing recommendations, sophisticated analytics, strong creative, integrated customer experiences and multichannel response executions that resonate with prospects and customers of client brands. J&C's approach is built on a foundation of behavioral marketing and relevant communications that generate customer engagement, interactions and measurable results. We work with both consumer and business-to-business clients in range of industries.