Red Kap Named as the Official Crew Gear of the 2013 SEMA Show
NASHVILLE, TN--Aug. 15, 2013: Red Kap, the world's largest automotive apparel provider, has partnered with the organization representing the $31 billion specialty automotive industry, the Specialty Equipment Market Association (SEMA), to provide show attire for this year's 2013 SEMA show. SEMA Corporate employees, show management staff and many other show workers will wear Red Kap work shirts and jackets throughout the course of the show.
"We're thrilled to outfit the go-to association for the specialty automotive industry and think the SEMA show is a great place for our brand to connect with car guys that embody our 'Done Right' philosophy. We've seen continued success at every show, and we're positive this creative partnership will only further that success," said Chris Holcombe, Vice President and General Manager of Red Kap.
Several of the styles worn by SEMA staff, including the brand's popular Crew Shirt and Motorsports Shirt, will be available for purchase at one of the six Official SEMA Stores located throughout the exhibit space.
As an official partner of the SEMA show, Red Kap will also offer apparel solutions to registered SEMA exhibitors. Through one of Red Kap's online distributors, Automotive Workwear, exhibitors can purchase shirts and conveniently add their company name or logo all in one order. Ordering information and a discount code will be sent to exhibitors once available.
"We're excited about our partnership with Red Kap. It's an innovative program that will create value for our organizations and the industry we support," said Peter MacGillivray, VP of Communications and Events.
Taking place November 5-8, 2013, the SEMA Show is the premier automotive accessories trade show in the world. Featuring more than 2,000 manufacturers and more than 130,000 industry professionals from all over the world, the SEMA Show includes educational seminars, networking events and more.