Kia Cadenza Partners with OpenTable to Dish Epicurean Experiences
NEW YORK--Aug. 15, 2013: RGM Group (RGM) recently kicked off an eight city tour dubbed "The Cadenza Experience" with Kia Motors America and OpenTable that introduces influential tastemakers around the U.S. to the all-new 2014 Kia Cadenza, the most powerful and technologically-advanced vehicle Kia has ever introduced in North America. Attendees will be given a chance to test drive the Cadenza, take photos on the red carpet and enjoy an intimate dining experience at one of eight Michelin Star Restaurants in Washington DC, Philadelphia, Boston, New York, Chicago, Atlanta, Dallas and Los Angeles. Guests in chosen markets will also have the opportunity to meet world-renowned chefs such as Graham Elliott.
"The Cadenza offers an upscale design aesthetic that we have asked our celebrity chef partners to match in the food and drink menus they shape," said Gabe Greenberg, Chief Strategy Officer for RGM Group. "Brands demand that premium publishers deliver cross platform brand solutions. This campaign features media on web, mobile and social platforms on OpenTable and throughout the offline event series."
RGM represents top dining site OpenTable which has domestic dining reach and unique relationships with chefs, their restaurants and their frequent diners.
"The Cadenza's dynamic driving characteristics and advanced technology set our premium sedan apart from the competition," said Michael Sprague, Executive Vice President of Marketing and Communications at Kia Motors America. "By partnering with OpenTable and RGM for 'The Cadenza Experience,' Kia is able to bring a premium dining experience that matches what customers can come to expect from the Cadenza."
"For premium publishers to survive and thrive in this world of machines and algorithms, they must architect and execute tangible brand experiences that connect a brand with the consumer. The hands-on human touch, as executed in The Cadenza Experience, is necessary for success," said Greenberg, "no machine could have accomplished what we did here."