Mercedes-Benz at the Pebble Beach Concours d'Elegance: A Representation of Historic Significance and Innovation


mercedes benz (select to view enlarged photo)

-- Historical Tribute to the S-Class

-- First public debut of the all-new 2014 S550

-- World debut of the all-new 2014 S63 AMG 4MATIC

-- The GLA Concept

MONTVALE, NJ--Aug. 15, 2013: Mercedes-Benz will showcase its long tradition of history and innovation at the 63rd annual Pebble Beach Concours d'Elegance, August 15 – 18, 2013, with a collection of vintage and 2014 Mercedes-Benz S-Class vehicles. The S-Class display -- which includes the all-new 2014 S550 and S63 AMG 4MATIC -- will highlight the four core values of the Mercedes-Benz brand: Luxury, Safety, Performance and Technology.

A symbol of engineering prowess and exclusivity, the legendary S-Class continues to spearhead technological boundaries for Mercedes-Benz and the automotive development as a whole. At the Mercedes-Benz Star Lounge located on the third fairway of the Pebble Beach Golf Links at The Lodge at Pebble Beach, Mercedes-Benz will showcase the history of this iconic model with a collection of collection of seven vehicles.

Featuring 577 hp. and standard all-wheel drive the 2014 S63 4MATIC AMG will make its world debut, prior to its global auto show reveal in Frankfurt next month, along with the 2014 SLS AMG GT and SLS AMG Black Series at the Quail Motorsports Gathering on Friday, August 16th. The grouping of exclusive AMG vehicles showcase the high performance brand's growth of its model range which is now larger and more diverse than ever before, and tailored to exceed the unique wishes of passionate AMG customers.

Mercedes-Benz will provide a preview of a new small SUV with the GLA Concept, blending aggressive styling with off-road capability. Technical highlights include innovative headlamps fitted with a laser-beam projector capable of rendering pictures or video onto a screen or other surface, all-wheel drive 4MATIC system, a four-cylinder turbocharged gasoline engine and seven-speed dual-clutch automatic transmission. Throughout Pebble Beach weekend, the GLA Concept will be on display at the Mercedes-Benz Star Lounge.

In addition to the popular auctions including RM and Gooding & Company that serve as an avenue for collectors to secure rolling gems, the Mercedes-Benz Classic Center will showcase a number of cars for sale at the Star Lounge throughout the weekend including two 1955 300 SL Coupes and a 1971 300 SEL 6.3, plus a 1979 450 SL that was restored by the Mercedes-Benz Classic Center in Irvine, CA. Offering customers hard to find Mercedes-Benz parts and comprehensive repair and restorations to factory standards of originality, the Mercedes-Benz Classic Center helps ensure these iconic cars are enjoyed for many generations to come.

Continuing an odyssey that spans across decades and continents, the only two surviving Benz Prinz Heinrich cars in original configuration will share the field on the famed Pebble Beach Concours d'Elegance 18th Fairway on Sunday, August 18, 2013. Both Prinz Heinrich Benz models are presented in museum quality. Provided by the Mercedes-Benz Museum in Stuttgart, Germany, the dark green 190 21/80 Prinz Heinrich car wearing race number '38' is considered by many automotive historians to be "the first true sports car." The second Benz Prinz Heinrich vehicle comes from the Louwman Museum in The Hague, Netherlands.

In addition to the cars, one event that rises above is the annual exclusive Mercedes-Benz gala dinner at the Beach Club which will honor legendary Mercedes-Benz communications executive Leo Levine with its coveted Star Driver Award. Past recipients include Jesse Alexander, Keith Crain, John Fitch, Denise McCluggage, Jochen Mass, Sir Stirling Moss, Roger Penske and Arturo Keller.

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