Second Half of Year Gets off to Strong Start for Auto Industry


sales graph (select to view enlarged photo)

LOS ANGELES--August 17, 2013: The auto industry has gotten off to a strong start for the second half of 2013, with a 14 percent sales increase for July and predictions that total U.S. sales could reach 16 million vehicles for 2013. A new survey on the auto industry conducted by E-Score, a leading consumer research service that provides information to media and entertainment companies, shows consumer awareness and attitudes toward the major auto brands.

“During the past several years, consumers' criteria for choosing a car have shifted much more toward efficiency, environmental impact and size”

Ford and Chevrolet maintain their positions as the two brands with the highest awareness and overall appeal among consumers with luxury brand Porsche making its way into the top five for both categories as well. Acura, Land Rover and Toyota boast the highest brand loyalty, and Honda tops the list for "trust" and "better than competitors." Among those brands coming in with low scores across-the-board are Scion, Kia and Fiat.

"During the past several years, consumers' criteria for choosing a car have shifted much more toward efficiency, environmental impact and size," said Gerry Philpott, president of E-Poll Market Research, the provider of E-Score data. "Attributes like reliability and trust are continuing to be increasingly important to consumers as they build their relationships with brands."

Following are the results from the survey of 1,500 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. Like, dislike, loyalty and attribute percentages are of respondents who indicated awareness of brand. See table below.

Brand Awareness % Like % Dislike % Loyalty % Reliable % Leader % Trust %

Better than
Competitors %

Ford 81 48 7 47 30 42 19 28
Chevrolet 78 49 10 50 32 37 20 26
Dodge 78 33 13 42 24 24 15 18
GM 78 35 17 39 20 28 12 18
Porsche 76 45 8 49 13 32 7 32
Buick 75 24 15 34 24 16 14 14
Volkswagen 73 34 8 35 28 23 14 17
Nissan 72 32 9 49 29 21 14 17
BMW 70 38 7 52 20 36 13 27
Toyota 70 47 10 60 37 36 22 33
Honda 69 48 6 59 40 37 22 34
Chrysler 68 22 17 28 17 18 8 9
Volvo 63 26 8 49 31 23 16 17
Acura 62 31 7 67 29 23 12 20
GMC 62 36 11 50 26 31 15 21
Mercedes 61 42 8 42 23 38 14 34
Subaru 60 21 11 48 26 14 13 13
Cadillac 59 36 8 43 18 34 11 25
Jaguar 59 36 9 39 10 22 6 19
Kia 57 20 15 46 17 8 6 9
Hyundai 54 29 12 51 26 14 11 15
Infiniti 54 30 6 41 22 24 10 22
Audi 51 38 6 54 20 26 9 23
Lexus 51 38 8 55 23 29 12 30
Land Rover 49 19 15 64 22 21 9 14
Mazda 47 24 9 43 23 12 8 12
Fiat 46 14 17 23 8 8 3 8
Range Rover 45 23 15 25 17 17 7 17
Lincoln 35 35 5 47 17 30 13 26
Scion 34 17 17 55 12 9 6 7
Tesla 12 37 4 56 8 36 5 32
Average 60 32 10 46 22 24 12 20
Top 5 Ford

Chevrolet

Dodge

GM

Porsche

Chevrolet

Ford

Honda

Toyota

Porsche

GM

Chrysler

Scion

Fiat

Buick

Acura

Land Rover

Toyota

Honda

Tesla

Honda

Toyota

Chevrolet

Volvo

Ford

Ford

Mercedes

Honda

Chevrolet

Toyota

Honda

Toyota

Chevrolet

Ford

Volvo

Honda

Mercedes

Toyota

Porsche

Tesla

Bottom 5 Tesla

Scion

Lincoln

Range Rover

Fiat

Fiat

Scion

Land Rover

Kia

Subaru

Tesla

Lincoln

Infiniti

Audi

Honda

Fiat

Range Rover

Chrysler

Buick

Volkswagen

Fiat

Tesla

Jaguar

Scion

Porsche

Fiat

Kia

Scion

Mazda

Subaru

Fiat

Tesla

Kia

Scion

Jaguar

Scion

Fiat

Kia

Chrysler

Mazda

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll research products include E-Score Celebrity, providing in-depth appeal ratings on more than 7,500 celebrities; E-Score Brand, measuring brand equity with consumers; E-Score Character, giving insight into the popularity of fictional characters; E-Score Music, assessing the value and marketability of musicians and bands; and E-Score Programs, tracking of viewer attitudes on more than 600 television shows. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.

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