Kia Hopes To Drive England Women To Ashes Success
LONDON – Aug 13, 2013: Kia Motors (UK) Limited has partnered with the England Women’s Cricket team, providing the players with the all-new pro_cee’d GT during the Women’s Ashes Series which runs until the end of August. The deal marks the first ‘standalone’ sponsorship arrangement for the team.
A great summer of cricket is gathering pace with the England men’s team having retained the Ashes at the Emirates Old Trafford last week, and the women’s team beginning their quest to regain the Women’s Ashes urn.
Paul Philpott, President and CEO of Kia Motors (UK) Ltd, commented upon the partnership: “We are delighted to provide the Women’s team with the pro_cee’d GT during this Women’s Ashes Series.
“We already have strong links to cricket, with our long-term sponsorship of Surrey CCC and the Kia Oval – we are proud that we can now ensure that the women’s team can get to and from their all-important matches in a suitably sporting style. We wish them all the best for the Women’s Ashes Series.
England Women’s captain Charlotte Edwards said: “It’s a great boost for the team that Kia have come on board for this Women’s Ashes Series. We hope that it’s the start of a great relationship.
The Women’s Ashes Series comprises of one Test match (currently underway), three NatWest Women’s One-Day Internationals and three NatWest Women’s International Twenty20 matches. Points will be allocated to each format – the winners of the Test match will be appointed six points and two points for the winner of each limited overs match. The team that accrues the most points across all formats will win the Women’s Ashes Series and be presented with the Women’s Ashes trophy.