Kia Stays on Track
SYDNEY – Aug 12, 2013: In a market showing all the energetic excitement of change and uncertainty, Kia Motors Australia has continued to punch out solid business plan new car sales numbers.
With the overall market running at 4.6 per cent ahead of 2012, Kia is maintaining focus and building a strong springboard for the anticipated challenging months running up to the Federal Election and the end of the year.
“We have maintained a pleasing 2.7 per cent market share year to date and with July sales of 2410, Kia is right on target to meet our business plans for the year,” Kia Motors Australia Chief Operating Officer, Tony Barlow, said.
“The fact that this has been possible without the availability of the all-new Cerato Hatch _ a car that makes up a significant amount of sales for us in the largest segment in the Australian market _ is a testament to Kia’s overall model range.”
The new Cerato Hatch will join its sedan design-mate this month and is expected to provide significant sales momentum in coming months.
Mr Barlow said it was also a strong positive for Kia that sales of the Sportage compact SUV had continued to strengthen following the launch of the European-sourced Series 2 model.
“Sportage sales are up 30.7 per cent for July over last year and they are tracking at 24.3 per cent up year-on-year. It is a strong indication that with the promise of consistent supply buyers now have the confidence to go with their desire for the car,” Mr Barlow said.
The star of the month, from a small base, was the all-new Rondo compact people mover which jumped more than 216 per cent over sales from July 2012. The new Rondo has struck a chord with critics and buyers alike for its stylish looks and practical application.
The multi-award winning Rio also continued its strong performance with an increase of 28.7 per cent over July last year. Year on year sales are up 24.4 per cent.
“The remainder of the year is going to be very challenging for the industry with a number of external factors certain to have an impact on sales,” Mr Barlow said. “We are confident with the base we have laid down in the first half of this year that we are in a strong position to finish the year on a positive note.”